Business

Company of the Day: Faris Outdoor

Company: Faris Outdoor Advertising Markets: Texas, Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX  76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas.  Most of the locations located in North Texas and Southwest Arkansas.  George Faris is the company’s President. Paid Advertisement  

by billboardinsider· · 0 comments · Business

Inspiring Words From Terry Steen

Funeral services were held May 12 for Philadelphia billboard legend Terry Steen (1941-2017).  His two-word motivational plea is displayed on memorial bulletins:  “Try Harder.”   A decade ago, Steen was diagnosed with Parkinson’s Disease.  He pushed himself to remain physically active and mentally engaged, often exercising for hours a day and continuing to go to the office until it became impossible. After two back surgeries, Steen said, “I just need to try harder.”  He ordered custom Try Harder pins, giving […]

by billboardinsider· · 0 comments · Business

Company of the Day: Evansville Outdoor

Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN  47715 Phone: 812-471-0809 Evansville Outdoor operates a 46 structure billboard plant in Southwest Indiana. The company is privately held.  David Mounts is the company’s President.

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Company of the Day: Foster Interstate

Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA  94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Chicago Digital Sign Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois.  The company’s major projects have included: Construction and operation of a digital sign network on public land in Chicago Development of 7 signs along I-880 at the Oakland-Alameda County Coliseum Complex Development of five […]

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Every Out of Home Ad Dollar Generates $5.97 in Sales

May 16, 2017 (Washington, DC) – For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). The report, conducted by Omnicom Media Group’s Benchmarketing, found that when OOH is […]

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LookOut2017 in 5 quotes

Insider can summarize this week’s LookOut2017 convention in 5 quotes: OAAA CEO Nancy Fletcher on the successful defense against the Scenic America digital billboards lawsuit:  “To date, OAAA has spent countless hours and $1.3 million in legal fees defending digital billboards, and we’re going to see this through to the very end.”  Insider can’t think of a better reason why you should join OAAA.  OAAA leads the fights which are critical to the future of the out of home business. […]

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DOmedia Now Tracking Thousands of Out-of-Home Media Assets

Supply-Side Platform Successfully Completes Availability Beta Test; Platform Among Largest in the U.S. May 15, 2017 12:32 PM Eastern Daylight Time COLUMBUS, Ohio–(BUSINESS WIRE)–DOmedia, the leading platform for buying and selling out-of-home (OOH) media, announced that its advanced inventory charting system is now tracking the availability of thousands of U.S. OOH media assets. After launching its Supply-Side Platform (SSP) for media sellers at the 2016 OAAA/TAB National Convention, DOmedia is now operating one of the largest databases of OOH media […]

by John Weller· · 0 comments · Business

Out of Home Industry Leaders Presented Awards

The out of home (OOH) advertising industry  honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, at the 2017 OAAA\Geopath National Convention + Expo. An active leader in the OOH industry, Reagan is the immediate past chair of the OAAA Board of Directors, is a founding director of the Foundation for Outdoor Advertising Research & Education (FOARE), and was inducted […]

by John Weller· · 0 comments · Business

Nancy Fletcher Speech at LookOut2017

It’s hard for me to believe, but this is the 25th year I’ve had the privilege to report on the State of the OOH Industry. In the last 25 years, together we’ve seen many challenges and opportunities – and remarkable transformation. Today I’m proud to report that the OOH industry is in excellent shape. In 2016 industry revenue hit an all-time high of 7.6 billion dollars. OOH has grown in every one of the last 28 quarters. Every segment of […]

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Kym Frank Speech at LookOut 2017

So hi everyone!  Last year when I spoke at this conference, it marked my 329th day on the job. This year marks my 721st day … and boy things really are changing quickly in the OOH industry! Last year at this time, we were still known as TAB. This year, we are newly rebranded as Geopath. We formally launched our new brand in September with a Times Square takeover, mobile billboards, and favorable press. If our new Geopath brand is […]

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