Business

OAAA Sales Tip

Courtesy of the OAAA. Media Audience Fragmentation Provides Opportunity For OOH In its 2016 annual Pew Research State of the News Media Report, the Pew Research Center documented that 2015 was another year of alarming declines for newspapers — the worst since the 2008-2009 recession. The other local medium suffering news audience loss is local TV, as noted in the chart below. The shrinking of these previously robust audience delivery platforms enhances the position of OOH with its ability to […]

by John Weller· · 0 comments · Business

Company of the Day – Dangerfield Outdoor

Company:  Dangerfield Outdoor Markets: Atlanta, Georgia Headquarters: 245 University Avenue SW, Atlanta, GA  30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two of the faces are 14 by 48.     Paid Advertisement

by John Weller· · 0 comments · Business

Marci Werlinich on What To Look OUT for at the 2017 Convention

Marci Werlinich is VP of Membership and Administration at the Outdoor Advertising Association of America (OAAA). She’s spent her entire 31-year professional career serving the OAAA and its members. Marci focuses on membership recruitment, planning logistics, human resources and information technology. Marci was elected into the OAAA Hall of Fame in 2011.  Insider talked with Marci last week. Marci, how big is OAAA staff? OAAA has a small but dedicated staff of 12 who serve over 800 member companies. Most people […]

by billboardinsider· · 0 comments · Business

Why Grubhub Uses Out of Home

Tech firms have discovered out of home.  See Why Tech Companies are Using OOH, Outdoor Advertising Is the New Black or Why Tech Startups Favor Outdoor Advertising. More evidence about the appeal of outdoor to tech startups comes from the March 27, 2017 Greymatter Podcast. Casey Winters is a growth advisor for the Greylock Partners venture capital firm.  He previously handled marketing for Grubhub the online and mobile food delivery service. Here’s what Winters said when asked about Grubhub’s marketing strategy: “Advertising […]

by billboardinsider· · 0 comments · Business

Company of the Day: Dakota Outdoor Advertising

Company: Dakota Outdoor Advertising Markets:  North Dakota, Montana Headquarters: 418 E. Rosser Av, Suite 101, Bismark, ND  58501 Phone: 701-590-0992 Dakota outdoor advertising operates static and digital billboards in North Dakota and Eastern Montana.  The company uses Daktronics digital billboards.  The company’s markets include: Alexander, ND Bismark, ND Dickinson, ND Mandan, ND Minot, ND Underwood, ND Watford City, ND Williston, ND Wilton, ND Sydney, MT Dickinson Press profiled the company in December 2014 Paid Advertisement  

by billboardinsider· · 0 comments · Business

Burkhart vinyl change video

Here’s a great 1 minute video  put together by Extra Credit Projects and Burkhart on what it’s like changing a vinyl.  Made me dizzy.   Paid Advertisement

by billboardinsider· · 0 comments · Business

Lamar Receives Outstanding Corporate Growth Prize

The Advocate reports that ACG Louisiana, a state chapter of the Association for Corporate Growth has named Lamar Advertising a winner of the outstanding corporate growth award.  The award winners will be honored at a dinner on Wednesday May 17 at The Roosevelt, New Orleans. Here are the comments which went along with the award: “LAMAR ADVERTISING: Lamar Advertising Co., founded in 1902 by Charlie Lamar and still run by his descendants, has grown from a small sign company on […]

by billboardinsider· · 0 comments · Business

Company of the Day: Daily Billboard/B&B Billboards

Company: Daily Billboards/B&B Billboards Markets: Florida Headquarters: 215 Osceola St Jacksonville, FL  32204 Phone: 904-281-0000 Daily Billboards owns 16 full size 14 by 48 billboards which can be changed every day in Jacksonville and two mobile billboards.  The changeable billboards are not digital but use letters. The Company’s affiliate B&B outdoor has 34 permanent vinyl billboards in Jacksonville.  You can watch a 1 minute youtube video of the company’s products here.  Insider thinks more companies ought to follow Daily Billboard’s […]

by billboardinsider· · 0 comments · Business

Clear Channel and JCDecaux Execs join FEPE Board

FEPE International, the global Out of Home advertising association, has elected two new members to its board. Philippe Baudillon will be the Clear Channel representative and Daniel Hofer, who is rejoining the board, is from JCDecaux, in place of Karl Javurek of Gewista in Austria, who is retiring. Baudillon is Regional President of Clear Channel France, Belgium and Netherlands and a member of Clear Channel International’s Executive Committee, while Hofer is CEO of JCDecaux in Germany, Austria, Central/Eastern Europe and […]

by billboardinsider· · 0 comments · Business

Vendor Profile: ADstruc

This is the third in a series of Billboard Insider profiles of the companies who are automating the out of home sales process.  We’ve previously written about Adsemble and Adquick.  Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, Vistar and Xaxis Places.  Today Insider talks with Pete Anderson of ADstruc.  Company:  ADstruc, Inc. Headquarters: New York City Phone: (646) 590-0944  Email: […]

by billboardinsider· · 0 comments · Business