Business

Conlin On Solar Powered Billboards

Kevin Conlin’s firm Autonomous Power Solutions designs and sells solar powered billboard systems.  Insider asked Conlin for an update on trends in solar powered billboards. What’s new over the past year? 2020 was terrible. It seemed the second half of last year everyone’s budgets contracted, and our solar  business virtually […]

A Few Minutes With Will Denton at IBOUSA

Yesterday, Insider ran a press release announcing the hiring of Will Denton to a new position at the IBO.  We caught up with Will to get to know him and learn how a musician ended up in the billboard business. What’s your background? I have been a professional musician for […]

WPP CEO Mark Read paints a rosy picture for out of home.

Mark Read, Chief Executive Officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP sees the world of marketing, advertising and media developing in the years ahead. Speaking at the World Out of Home Organization’s virtual European Forum in an interview with WOO President […]

Company of the Day – Williams Outdoor Advertising

Company:  Williams Outdoor Advertising Markets:  Chattanooga, TN Headquarters: PO Box 8823, Chattanooga, TN Phone: 423-702-6602 Email:  harley@chattanoogabillboard.com Williams Outdoor Advertising operates 6 digital billboards structures with 7 digital faces located in Chattanooga, Tennessee  The company’s sales manager is Harley Williams.   [wpforms id=”9787″] Paid Advertisement

DPAA Appoints Talon’s Wilson to Board

NEW YORK, May 18, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, proudly announced today the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Wilson is the U.S. CEO of Europe-based, private […]

Company of the Day: WV Outdoor

Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia  25159 Phone: 304-342-0932 WV Outdoor is a family owned out of home company serving West Virginia.  WV Outdoor was founded in 1929 by John Vickers Ray.  It is currently the largest independently owned outdoor billboard company in West […]

INTRODUCING “OAAA OUT OF HOME IMPRESSION MEASUREMENT GUIDELINES”

By: Anna Bager, OAAA President and CEO I am very proud to share that today, we published the “OAAA OOH Impression Measurement Guidelines,” a framework that proposes new standards and minimum reporting requirements for OOH audience measurement. This marks a huge milestone in evolving measurement for our industry and an […]

IBO Adds Another Enterprise Agency Advocate – Will Denton

Following the IBO Spring Denver conference, Chris Cowlbeck, General Manager of IBOUSA announced expanding their efforts to focus on revenue streams with one of the areas to provide tools and access to the IBO COOP Speedway to advertising agencies.  “We are adding another person to assist Lisa Rondina with the […]

Company of the Day – Zoom Media

Company: Zoom Media Corp. Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America, United Kingdon Phone: New York (212) 685-7981 Chicago (312) 492-7871 Email:  NewYork@zoommedia.com Zoom Media Corp. (“Zoom Media”) owns and operates GymTV, the largest gym-based TV network subscribed to by 5,000+ health clubs across […]

Company of the Day: Wright Advertising

Company:  Wright Advertising Corp Markets: Illinois, Chicago Address: 1347 South Laramie Avenue, Cicero, Illinois, 60804 Email: wa@wrightadvertising.com Phone: 708-652-6020 Wright Advertising operates a bus bench plant with over 4,000 benches in the Chicago suburbs.  The company was established in 1949. [wpforms id=”9787″] Paid Advertisement