Business

Adding Online Ads to OOH Marketing Pays Off for Borges Media

By Kailee Keller, Services Coordinator for IBOUSA With the ever-changing world of advertising, we, here at IBOUSA, want to help our independent operators grow their book of business. One of the ways we have done this is by partnering with Frequence, a California Ad Tech Company. Frequence has allowed many […]

Wanted: Father’s Day Pictures

One of the great things about out of home is how many family owned businesses there are.  Look at this picture of Austin Aucoin (left) and Thane Aucoin at Action Outdoor.   Do you work with your Dad in an out of home company?  Send davewestburg@billboardinsider.com a picture.  We’ll run […]

Company of the Day: Ad on the Move

Company:  Ad on the Move Markets:  Nationwide Address: 4488 Lower Park Rd, Orlando, Florida. 32814 Email:   info@adonthemove.com Phone:  877-407-2800 Ad on the move was formed in 2015 to operate intelligent mobile digital billboards on truck fleets.  The billboards are placed on the rear side of trailers traveling between major metropolitan […]

Billboard Insider Classifieds June 12, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

The Out of Home Widget You Need To Know About

The most often asked question Billboard Insider gets is “how much does it cost to rent a billboard in…”  We refer the questioner to the Adquick “how much does a billboard cost” widget.  Here’s what the landing page looks like.   The widget gives you pricing information based on the […]

Company of the Day: Action Outdoor

Company: Action Outdoor Market:  Louisiana Headquarters: 7302 Hwy 182 East, Morgan City, Louisiana. 70380 Phone:  985-384-3622 Action Outdoor is a family owned company with over 25 years experience in the out of home business.  The company operates a billboard plant in Louisiana.  Insider talked with Austin Aucoin How did you […]

Kalil Knows Outdoor Works!

By Frank C. Kalil, Founder, Kalil & Co. We know outdoor works. Subtle proof of that would be by putting a large letter “O” on a board and watch people yawn two blocks later. Or, less subtle, how many calls do you think John Doe would get if there was a […]

Ray Moyers Retiring

As the old saying goes, how quickly time flies when you are having fun. I still have fond memories of my first job as a real estate rep with White Advertising in Dallas, TX in 1970. My territory was Arkansas, Oklahoma, and Dallas Metro. It was a much different business […]

What Do Dick Van Dyke and Watchfire Have In Common?

  You might have noted that Dick Van Dyke was a Kennedy Center honoree over the weekend.  Here are some fun facts about Van Dyke and his home town: Dick Van Dyke highlights: • Age: 95 • “The Dick Van Dyke Show” debuted in 1961 • Van Dyke earned five […]

Lamar Wins Akron Bus Contract

Baton Rouge, LA – June 8, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that it has secured a 5-year transit advertising contract with Akron Metro, the company providing bus services in and around Akron, OH. Lamar […]