Business

The Macy’s Sign, Headed To Amazon?

You might recognize this store in the picture above.  In fact, Macy’s flagship store on 34th street in Manhattan may be one of the most recognizable department stores in the world.  Part of the reason is because of the 2,200 square foot billboard, built in 1963, on a building adjacent […]

Company of the Day: Borges Outdoor

Company: Borges Media Markets:  Texas Address: PO Box 1201 Stephenville, TX. 76401 Phone: 254-431-2888 Borges Media operates a billboard plant with 4 digital faces and 2 static faces in Stephenville, Texas.  The company was formed in 2019 and is owned by Joseph Borges who also owns a real estate firm.  […]

More Money, More Money

Boston Omaha, the parent company of Link Media, announced yesterday in an 8-K filing with the SEC that they had entered into an at-the-market equity offering program, pursuant to a Sales Agreement with Wells Fargo Securities, LLC  to raise up to $100 Million in a new equity offering. Boston Omaha […]

Company of the Day – Brogan Outdoor

Company: Brogan Outdoor Markets:  Northern Indiana Headquarters: 106 Depot St, Larwill, IN  46764 Phone: 260-327-3257 Email:  sales@broganoutdoor.com Brogan Outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M.  In 1988 Dan Brogan joined his father and today Dan runs the company.  The company […]

A Use For Old Vinyls

FEMA and the IBOUSA are collaborating on a program to repurpose billboard vinyls.  Here are the details. Who are the participants? IBOUSA Federal Emergency Management Association (FEMA) National Voluntary Organizations Active in Disaster (NVOAD) American Logistics Aid Network (ALANaid) Everyshelter Billboard companies. What do I do with my vinyl? Why […]

MRC to Issue Draft OOH Measurement Standards in 1Q 2022

The Media Ratings (“MRC”) council hopes to issue draft OOH measurement standards in the first quarter of 2022.  That was the key takeaway from MRC CEO George Ivie’s talk at last week’s IBOUSA show.  Here are some excerpts: We’ve been around for 55 years.  Non-profit located in New York.  7 […]

Billups Announces First European Hire

AMSTERDAM, Sept. 28, 2021 /PRNewswire/ — Billups, the largest privately held out-of-home technology and managed services company in the U.S., has announced the company’s first hire in Europe with the official appointment of Andrew Brunton as Regional Director, EMEA. Based in Amsterdam, Andrew will be responsible for introducing and developing Billups capabilities in the European marketplace through innovative […]

Company of the Day: Book Your Billboard

Company:  Book Your Billboard Markets:  South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email:  doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 19 billboard structures in South Dakota.  The company uses Daktronics digital billboards.  The company was the subject of a Sioux Falls Business article in 2019 […]

Jim Poage on OSHA Inspections

Billboard Insider prepared this table after reviewing OSHA inspections data involving out of home companies for the 2019-2021. Year 2019 2020 9 mos 2021 Inspections 24 20 12 Violations 21 16 7 Initial Fines $60,693 $25,049 $12,755 Current Fines $43,620 $18,108 $10,891 An inspection can happen to you.  These out […]

Out of Home Photos, Anywhere, Anytime

Here are some excerpts of a talk by Fotofetch Co-Founder Gary Bamesberger at the IBOUSA show last week. I’m taking photos today in northern California, Boston, Florida and Texas.  You’re in the visual media business, so are we; getting any photo, anywhere, anytime is our directive.   You’re telling your customer’s story on a board.  […]