Business

Two-Thirds of Billboard Insider Readers Want to be Paid on OOH Billings

Last week we polled Billboard Insider readers on out of home sales commissions.  Almost two-thirds of our readers want to be paid based on out of home billings. As the owner of a small out of home company, Billboard Insider prefers to pay sales commissions on collections, not on billings.  […]

Company of the Day: Dakota Outdoor

Company:  Dakota Outdoor Advertising Markets:  North Dakota, Montana, Wyoming Address:  100 W. Apache St, Farmington, New Mexico. 87401 Email: accounting@dakota-outdoor.com Phone: 701-354-7880 Dakota outdoor advertising operates static and digital billboards in 30 communities in North Dakota, Montana and Wyoming.  The company uses Daktronics digital billboards.  Mike Bushendorf is the company’s […]

Billboard Insider Classifieds December 11, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Place Exchange Releases Reach, Frequency and Impressions Product

Billboard Insider’s take: Here are two press releases on a huge development –  an alternative reach, frequency and impressions provider for independent out of home operators.  We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. New […]

Geopath Adds 6 Board Members and Makes Lieberman Chairperson

New York, NY (December 9, 2021) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced the election of Michael Lieberman, CEO, US at Kinetic as Chairperson of the Geopath Board of Directors. As Chairperson, Lieberman will support the efforts underway […]

Company of the Day: Daisy Outdoor Advertising

Company: Daisy Outdoor Advertising Markets:  South Carolina (Greenville, Spartanburg, Anderson) Address: PO Box 882, Gaffney, South Carolina. 29342 Email:  contact@daisyoutdoor.com Phone: 864-777-4467 Daisy Outdoor Advertising Co operates an out of home plant with 199 faces in 8 counties in upstate South Carolina.  The company is an IBO Market Club affiliate. […]

OAAA Adds EVP – Commercial Marketing and Chief Creative Office

Key Hires Demonstrate Commitment to Advocating for OOH as a Transformative Media Asset for Reaching Consumers WASHINGTON D.C. (December 8, 2021) – The Out of Home Advertising Association of America (OAAA), announced today that digital ad industry veteran Laura Colona has been appointed as Executive Vice President, Commercial Marketing Officer, […]

Ashley Amoroso on building structures to withstand storms and priorities for next year.

On Tuesday Ashley Amoroso talked about Coastal Outdoor’s rebrand and website redesign.  Today she talks about designing structures to withstand storms and priorities for next year. How do you design signs differently in the storm prone South Carolina market? Any new structures built along our coastline are designed to withstand […]

Company of the Day – Crossroads Outdoor

Company:  Crossroads Digital Outdoor Headquarters: 200 N. Washington Sq, Suite 400 Lansing, MI 48933 Market:  Michigan Phone: (517) 749-2425 Email: info@crossroadsoutdoor.com Crossroads Outdoor, also known as Crossroads Digital Outdoor, L.L.C. is a Michigan, family-run billboard advertising company. Their focus remains on serving clients advertising needs with the help of digital billboard […]

Lamar Advertising Acquires Colossal Media

Baton Rouge, LA – December 7, 2021 – Lamar Advertising Company (Nasdaq: LAMR), an owner and operator of outdoor advertising and logo sign displays, announced today that it has acquired Colossal Media, the leading operator of hand-painted walls and murals. Colossal currently operates 81 large-format, hand-painted wall displays in New […]