Business

Company of the Day: Keystone Outdoor

Company: Keystone Outdoor Advertising Markets:  New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA  19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant which targets bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia.  The privately-held firm was started in 1977 by Dominick Cipollini when he secured a billboard location […]

The Future is Ours. We Deserve More!

  By Anna Bager at the Geopath/OAAA 2022 OOH Media Conference Standing here in front of you, in person, today is a big moment for me. How I have been longing for this. But today I’m not here to talk about the past, I’m here to talk about the future. We […]

Day 2 of the 2022 OOH Media Conference in 5 Quotes

Here are six quotes which summarize the second day of the 2022 OOH Media Conference OAAA CEO Anna Bager says out of home works! “At a time when digital companies boast of click through rates in single digits, a whopping 50% of people exposed to out of home campaigns have […]

Street Metrics Hits One Billion Measured Miles

May 2, 2022 – Birmingham, AL.  StreetMetrics has measured over one-billion miles of ads on vehicles – a major milestone for our company and the moving out-of-home (MOOH) industry. It all started by measuring a single Spokesman Cycle Ads campaign in downtown Birmingham. Our goal was to answer the question, […]

Company of the Day – Key-Ads

Company: Key Ads, Inc. Headquarters: 50 East 3rd Street, Dayton, Oh 45402 Markets: OHIO Dayton Columbus Cincinnati Lima Toledo Cleveland INDIANA Indianapolis Fort Wayne KENTUCKY Lexington Phone: (937) 279-0465 Email: sales@key-ads.com Founded in 1955 by Ed Keyes, Key-Ads, Inc. today is operated by Ed’s son and grandsons. Key-Ads has expanded […]

Day 1 of the 2022 OOH Media Conference in 6 Quotes

Here is day 1 of the Geopath/OAAA 2022 OOH Media Conference in six quotes. Dylan Mabin is Geopath’s new President: “I’ve worked at Geopath for more than 13 years…I’ve grown up at Geopath.  It’s an honor to be named President.” Ian Dallimore on the metaverse: “My son is driving around […]

Results From the OAAA-Comscore OOH Online Activation Survey

WASHINGTON D.C. (May 17, 2022) – The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out of Home (OOH) advertising industry, today released a survey in partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, examining […]

Company of the Day: KEM Advertising

Company: KEM Outdoor Markets: Texas, Kansas, Oklahoma, Illinois, Indiana, Mississippi, Alabama, Maryland Headquarters: Kem Texas, Ltd.  4515 San Pedro Ave, San Antonio, TX  78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas.  The company has been in the billboard business since 1998 […]

Geopath Names Dylan Mabin President

Audience Measurement Veteran Will Lead Geopath into the Future May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President […]

Intermx Rebrands as Motionworks

May 16, 2022 (Atlanta, GA) – Intermx Data Enablement ®, North America’s premier population intelligence company, announced today that all three of its companies, Intermx, Transport Foundry, and Standard Data, will be unified under a new brand name, Motionworks. Utilizing the location data from Standard Data and modelling expertise from […]