Billboard ads played a role in a key election in a battleground state.
The beleaguered labor movement was pleased – even surprised – that Missouri voters rejected a right-to-work ballot measure on August 7 (“Prop A”). Prop A was defeated by a 2-to-1 margin.
Here are reports from Missouri:
- Well-traveled Kayla Drury and Kelsey Hayes of St. Louis-based DDI Media said they saw “Vote No/ Prop A” billboards in prominent locations in Missouri.
- “We had several signs,” said Scott Cline of Porlier Outdoor Advertising, Foristell, MO.
- Bob Fessler and Eric Worden of Lamar Advertising sent along a photo of this board in Springfield, MO, that quoted the Gospel according to Luke: “Those who work deserve their pay.”
- Steve Raper of Missouri Neon Outdoor said, “Vote No /Prop A was a paid program through IBEW (electrical workers) in St. Louis.”
Insider’s take: the “Vote No/Prop A” billboard copy in Missouri was varied, but the point was the same! Students of billboard history remember that billboards also were used to help defeat an anti-billboard ballot measure in Missouri in 2000. Interestingly, it was called Prop A.
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