Billboards Push Ballot Victory

Billboard ads played a role in a key election in a battleground state.

The beleaguered labor movement was pleased – even surprised – that Missouri voters rejected a right-to-work ballot measure on August 7 (“Prop A”).  Prop A was defeated by a 2-to-1 margin.

Here are reports from Missouri:

  • Well-traveled Kayla Drury and Kelsey Hayes of St. Louis-based DDI Media said they saw “Vote No/ Prop A” billboards in prominent locations in Missouri.
  • “We had several signs,” said Scott Cline of Porlier Outdoor Advertising, Foristell, MO.
  • Bob Fessler and Eric Worden of Lamar Advertising sent along a photo of this board in Springfield, MO, that quoted the Gospel according to Luke: “Those who work deserve their pay.”

  • Steve Raper of Missouri Neon Outdoor said, “Vote No /Prop A was a paid program through IBEW (electrical workers) in St. Louis.”

 

Insider’s take:  the “Vote No/Prop A” billboard copy in Missouri was varied, but the point was the same!  Students of billboard history remember that billboards also were used to help defeat an anti-billboard ballot measure in Missouri in 2000.  Interestingly, it was called Prop A.

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