• Billboard Insider’s 2016 Outdoor Advertising Company Website Rankings

    Billboard Insider reviewed 241 companies to complete the 2016 outdoor advertising website rankings up from 203 companies in 2015. The rankings are limited to companies in the billboard and digital sign business and exclude outdoor service firms and ad agencies. Please contact Insider if we’ve missed your site and you wish to be included in the rankings.

    This year we changed the rankings to give more importance to a social media presence. A total of 19 points is possible and 1 company received a perfect score. Five companies received a score of 0 because their site was not working, under construction or appeared to have been hacked. Here is our point system.

    Who you are (6 points). 1 point each for staff names, address, phone, email, pictures, and a contact form.

    Your signs (4 points). 1 point each for a sign locations map, individual sign pictures, a ride sheet and sign video. Many outdoor companies don’t publish sign info on their website in order to avoid giving competitors or Landmark info on locations. Insider can understand the rationale for this but thinks the benefits of making it easy for advertisers to find info outweighs the risk of giving away sensitive info.

    Site Design (5 points). 1 point each for billboard design tips, an active blog, no broken links, an easy to read site and no more than 8 menu tabs.

    Social Media presence (4 points). 1 point each for a link to Facebook, Twitter, Linked In and 1 point if the site is mobile optimized.

    The 2016 Billboard Insider outdoor website rankings are shown below:

    Rank Company Points
    1 Boardworks 19
    2 Lamar Advertising 18.5
    3 Adams Outdoor 17
    4 Comstor 17
    5 Design Angler 17
    6 Dusty’s Outdoor Media 17
    7 Huntington Outdoor 17
    8 Roland Advertising 17
    9 84 Outdoor 16
    10 Barnes Advertising Corporation 16
    11 Capital Outdoor DC 16
    12 DDI Media 16
    13 Atomic Enterprises 15
    14 Burkhart Advertising 15
    15 GreenSigns Chicago 15
    16 Highway Displays 15
    17 International Outdoor 15
    18 Lakeland Outdoor 15
    19 MH Outdoor Media 15
    20 Outfront Media 15
    21 Sky Digital Advertising 15
    22 Busby Companies 14
    23 Dakota Outdoor 14
    24 Land Displays 14
    25 Norton Outdoor 14
    26 Southern Billboards, Inc. 14
    27 The Nashville Sign 14
    28 Vital Outdoor 14
    29 Kessler Outdoor 13.5
    30 Ace Outdoor Advertising 13
    31 Circle City Outdoor 13
    32 CK Outdoor 13
    33 Clear Channel Outdoor 13
    34 Cleveland Outdoor 13
    35 Fairway Outdoor 13
    36 Headrick Outdoor 13
    37 Impact Outdoor (LLC) 13
    38 Independent Outdoor 13
    39 Island Displays 13
    40 Liberty Outdoor 13
    41 Logan Outdoor 13
    42 McIntyre Outdoor 13
    43 Meadow Outdoor 13
    44 Metro Outdoor 13
    45 Mile High Outdoor 13
    46 Stott Outdoor 13
    47 USA Outdoor 13
    48 Waitt Outdoor 13
    49 Wolverine Sign Works 13
    50 Effective Sign Company 12.5
    51 Arizona Billboard Company 12
    52 Ashby St Outdoor 12
    53 Besko Outdoor 12
    54 Big Outdoor 12
    55 East West Media 12
    56 Emerald Outdoor 12
    57 Flynn Sign Co 12
    58 George Lay Signs 12
    59 Gordon Outdoor 12
    60 HB Outdoor 12
    61 Hotspots Outdoor 12
    62 KEM Advertising 12
    63 Keystone Outdoor 12
    64 Mixed Media Outdoor 12
    65 Ozark Poster Advertising 12
    66 Penneco Outdoor 12
    67 Pioneer Outdoor 12
    68 Premium Outdoor 12
    69 Primary Media 12
    70 SignAd Outdoor 12
    71 Tyler Outdoor 12
    72 Venture Outdoor 12
    73 WC Media 11.5
    74 Allison Outdoor 11
    75 American Outdoor, Inc. 11
    76 Ashley Media 11
    77 Avaira Signs 11
    78 Becker Boards 11
    79 BPS Outdoor 11
    80 Bullfrog Outdoor 11
    81 Carlson Sign 11
    82 Carter Outdoor 11
    83 Colorado West Outdoor 11
    84 Connell Outdoor 11
    85 Cooper Outdoor Advertising 11
    86 CRG Advertising 11
    87 Daily Billboards 11
    88 Discover Outdoor 11
    89 DTO Advertising 11
    90 Elevation Outdoor 11
    91 Harmony Outdoor 11
    92 Image Media 11
    93 InterState Outdoor 11
    94 Key Outdoor 11
    95 Kowala Outdoor 11
    96 L&W Outdoor 11
    97 Legends Outdoor 11
    98 Look Outdoor 11
    99 Micro Outdoor 11
    100 Mid-America Outdoor 11
    101 Orion Outdoor 11
    102 Outdoor Displays 11
    103 Pelican Outdoor 11
    104 Redfish Ads 11
    105 Southeastern Displays 11
    106 Tri Outdoor 11
    107 Triple O Outdoor 11
    108 View Outdoor 11
    109 Bella Outdoor 10.5
    110 Brogan Outdoor 10.5
    111 Stark Outdoor 10.5
    112 Action Outdoor 10
    113 Ad-Trend Advertising 10
    114 American Outdoor Ad 10
    115 Arrington Outdoor 10
    116 Arnold Outdoor 10
    117 Blanning Company 10
    118 BlueSky Outdoor 10
    119 Bulletin Displays 10
    120 Carroll Advertising 10
    121 Choice Media 10
    122 Couch Advertising Company 10
    123 Emmit Signs 10
    124 General Outdoor 10
    125 Genesis Outdoor 10
    126 InSite Media 10
    127 Jones outdoor 10
    128 JR Billboards 10
    129 Keyes Outdoor 10
    130 Lind Outdoor 10
    131 M&S Signs 10
    132 Metro Outdoor Advertising 10
    133 Middleton Outdoor 10
    134 Mollman Outdoor 10
    135 Onsite Insite 10
    136 Railroad Outdoor 10
    137 RAM Outdoor 10
    138 Reeves Media 10
    139 Roadside Outdoor 10
    140 Rock City Media 10
    141 Rogers Media Company 10
    142 RoosterWorks 247 10
    143 Schober Outdoor 10
    144 Scotty Outdoor 10
    145 See-Co 10
    146 Sierra Displays 10
    147 Toby Outdoor 10
    148 Triad Outdoor 10
    149 Tristar Outdoor 10
    150 Trotter Outdoor 10
    151 United Advertising Corporation 10
    152 Victor Sign Corporation 10
    153 WV Outdoor 10
    154 Xmark Outdoor 10
    155 Shipp Outdoor 9.5
    156 Williams Outdoor 9.5
    157 Atwell Outdoor 9
    158 Beacon Billboards 9
    159 Buckland Media Group 9
    160 Canyon Outdoor Media 9
    161 Capital Outdoor Advertising 9
    162 Crossroads Outdoor 9
    163 Evansville Outdoor 9
    164 Gilbreath Outdoor 9
    165 JAG Outdoor 9
    166 Koala Outdoor 9
    167 Michigan Outdoor 9
    168 Murray Outdoor Comm 9
    169 Oasis Sign Company 9
    170 Paramount Media Group 9
    171 Parker Outdoor 9
    172 Reagan Outdoor 9
    173 Riley Outdoor 9
    174 River Products 9
    175 Wicks Outdoor 9
    176 Wingate Outdoor 9
    177 Fox Outdoor 8.5
    178 Quality Outdoor 8.5
    179 American Outdoor 8
    180 Atlantic Outdoor (New York) 8
    181 Barrett Outdoor Communications 8
    182 Billboard Outdoor Advertising 8
    183 Brooks Billboard 8
    184 Dangerfield Outdoor 8
    185 Foster Interstate Media 8
    186 Franklin Outdoor 8
    187 Kennedy Outdoor Advertising 8
    188 Lammers Outdoor 8
    189 Millennium Outdoor 8
    190 Munn Outdoor 8
    191 Next Generation Outdoor 8
    192 Oliver Advertising 8
    193 Park Outdoor 8
    194 Sapp Outdoor 8
    195 Swift Outdoor 8
    196 Target Signs 8
    197 Torrey Outdoor Advertising 8
    198 Arrow Signs & Outdoor 7
    199 Atlantic Outdoor (Virginia) 7
    200 Bedgood Outdoor 7
    201 Bilton Outdoor 7
    202 Durden Outdoor Displays 7
    203 Genband Media 7
    204 Griffin Outdoor 7
    205 Joyce Outdoor 7
    206 Kansas Outdoor 7
    207 Kelso Outdoor 7
    208 Kentucky Outdoor 7
    209 Moreland Signs 7
    210 Reeves Outdoor 7
    211 Renaissance Outdoor 7
    212 United Outdoor Media 7
    213 Wilson Outdoor 7
    214 Abel Outdoor 6
    215 Atlantic Sign Media 6
    216 Gaston Outdoor 6
    217 Harvest Outdoor 6
    218 Iconic Outdoor 6
    219 Impact Outdoor (Co) 6
    220 Maloney Outdoor 6
    221 Marin Ventures 6
    222 Media South Outdoor 6
    223 Regency Outdoor 6
    224 Summit Media 6
    225 Sunrise Outdoor 6
    226 Victor Outdoor 6
    227 Divine Outdoor 5.5
    228 Affordable Billboard Signs 5
    229 Johnson Outdoor 5
    230 Knight and Sons Outdoor Advertising 5
    231 Love Signs 5
    232 Astro Sign Company 4
    233 Schubert & Hoey Outdoor 4
    234 Arizona Billboards 3
    235 Wichita Digital Billboards 2
    236 Driggers Outdoor 0
    237 Jones Outdoor 0
    238 Mortenson Outdoor Sign 0
    239 Ralston Outdoor 0
    240 Southern Advertising and Sign Erectors 0
    241 Southwest Outdoor 0

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