Billboard Design Tips From Lamar

Lamar LogoThis week’s billboard design tips come from Lamar’s website.

  • Keep It Simple.  Be straightforward and to the point.  One idea.
  • Use Readable Fonts.  Large typefaces.  Avoid ornate script.  Select easy to read font like Univers, Futura or DIN.
  • Contrasting Colors.  Lamar cites a study that high color contrast improves outdoor recall by 38%.
  • Treat digital different.  Avoid a solid white background because it isn’t vibrant on an LED and change your message frequently because it’s costless.

 

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