Company: Mackay Advertising Market: Texas Headquarters: 2221 Clear Creek Court, Weatherford, TX 76087 Phone: 817-877-1866 Email: Mike@MackayAdvertising.com Mackay Advertising was founded in 1985 and provides outdoor advertising on buses, bus benches, and billboards in the Dallas/Fort Worth market. Mackay also offers graphic design services such as: Logos, Business Cards, Brochures, […]
Author: John Weller
Rothfelder On Lamar vs TxDOT And Sovereign Immunity
The Texas Court of Appeals, for the 14th District in Houston, issued its opinion on May 12, 2022 in Lamar vs Texas Department of Transportation, holding that TxDOT has sovereign immunity against Lamar’s claims that it’s “officials interpreted the rules incorrectly when more than four years after Lamar last paid […]
Some Ads Play on Streaming Services Even When the TV Is Off – Some Thoughts From OAAA’s Anna Bager
A recent Wall Street Journal article reports on a lack of communication between TV sets and streaming devices which causes an estimated waste of over $1 billion in ad dollars. In a season where inflation is raging, you would expect an increasing focus by companies on the productive use of […]
Rate This Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day – M&M Outdoor Advertising
Company: M&M Outdoor Advertising Headquarters: 1105 South Hampton Rd., DeSoto TX 75115 Markets: Dallas, Ellis Johnson and Hill Counties, Texas Phone: 972-230-8330 M&M Outdoor has been in business for over 30 years. The Company has been able to select and maintain the more prominent and choice locations for billboards covering […]
Independence Day
We are off today. See you tomorrow.
The Saturday Selfie – It’s The Holiday. Let’s Go To The Beach.
Want to stay ahead of the pack? John James of SignBird knows the best way to relax and also continue finding ways to improve and grow his business. Why at the beach, of course, and reading his copy of The Ultimate Out of Home Sales Guide. Interested […]
Billboard Insider Classifieds July 2, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Using DOOH To Address Industry Disruptions
By Julia Cramer, Adomni Content Specialist Synopsis: Advertisers and agencies can control their messaging, placements, and creativity to alleviate unprecedented obstacles while creating more relevant ads that capture attention and drive more remarkable results. The onset of the coronavirus pandemic caused rapid and significant changes to the world economy, […]
The Art of Connection
Published by Colossal Media on June 27, 2022 by Ahmad Sayar We paint walls because it’s our passion. Connecting people makes it all worth it. “Currency” might be the word of 2022. We’ve seen cryptocurrencies and NFTs cycle through peaks and valleys, influencers dominate our social currency, and international currencies in constant […]