The OAAA Operations & Safety Seminar is scheduled for September 19-21 at OUTFRONT Media’s plant in Houston, Texas. Insider talked to the OAAA’s Safety, Standards, and Technology Committee Chair Richard Peterson, President of Porter Advertising, about the importance of safety in OOH operations. Why is safety an important topic for […]
Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs August 25, 2022 06:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a […]
Yahoo Finance reports that the Los Angeles Angels are exploring a potential sale in what could be the latest professional baseball team to change hands. The Angels are owned by successful Out of Home entrepreneur, Arte Moreno. “Although this difficult decision was entirely our choice and deserved a great deal […]
NEW YORK, Aug. 24, 2022 — Mesmerize (www.mesmerize.com), a prominent media company specializing in patient education at the point of care, is pleased to announce a new partnership with PharmaSmart®. PharmaSmart is a leading health kiosk company that provides clinical-grade patient screening, mobile app integration, and deep customization to support retail brands, […]
Company: NBA Digital Billboard Headquarters: 15322 E. Kellogg, Wichita, KS 67230 Market: Wichita, Kansas Phone: 316-990-1593 NBA Digital Billboard offers a two-sided East/West facing display. The digital LED board is 10′ X 40′ and visible to both east and west bound traffic and is seen by thousands of cars a […]
Company: Nauman Outdoor Advertising Headquarters: 743 S Columbus Street, Lancaster, OH 43130 Market: Central & Southeastern Ohio Phone: 740-654-0084 Nauman Outdoor has been serving communities in Central & Southeastern Ohio for almost 90 years. They have more than 450 advertising faces throughout Central & Southeastern Ohio in a variety of […]
By, Lynda Liu, Marketing Director, Place Exchange Data from the latest Place Exchange Programmatic Trends Report, released in July, demonstrates continued strong growth in the programmatic OOH channel in H1 2022 compared to H2 2021. The report provides a snapshot of the spending patterns within the Place Exchange platform, analyzing […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
WASHINGTON D.C. (August 18, 2022) – Out of home (OOH) advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). These Q2 revenues are roughly equivalent […]
Long-standing Out of Home specialist agency EMC Outdoor has promoted industry veteran Christie Massey to the position of President to help lead the agency into the future. Philadelphia, PA. 8/18/2022. EMC Outdoor is pleased to announce the promotion of Christie Massey to the position of President. Massey has been with the […]
