Author: John Weller

Daktronics, Inc. Announces First Quarter 2023 Results

BROOKINGS, S.D., Aug. 31, 2022 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today reported results for fiscal 2023 first quarter which ended July 30, 2022. Q1 FY2023 financial highlights: Net sales of $171.9 million, the highest quarterly conversion rate since the pandemic began Operating loss of $5.5 million attributable to […]

Company of the Day – Oasis Sign Company

Company: Oasis Sign Company Headquarters: 1511 W Gore Boulevard, Suite 1, Lawton, OK 73501 Market: Elgin, OK Phone: (580) 917-2088 Email: waylon@oasissign.com Oasis Sign Company serves the Elgin, OK market with 5 billboard structures structures and 8 faces.  Waylon Strickland is the owner of Oasis Sign and operates a commercial […]

Happy Labor Day!

Billboard Insider is going to enjoy the holiday.  Back on schedule tomorrow.    

Billboard Insider Classifieds September 3, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Have You Played Billboardle?

Insider noticed yesterday a press release from AdQuick announcing the launch of Billboardle, a free game that features a new billboard every day and gives players five chances to guess which state the billboard is located in. Always being up for a new challenge, we gave it a try and […]

Company of the Day – New Tradition Media

Company: New Tradition Media Offices:  New York – 584 Broadway, Suite 801, New York, NY 10012 Los Angeles – 3007 Washington Boulevard, Suite 205, Marina Del Rey, CA 90292 Email: contact@newtradition.com Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well […]

YESCO Outdoor Acquires 12 Digital Faces in Eastern Idaho

Insider noticed YESCO’s acquisition announcement yesterday, so we reached out to Patrick O’Donnell, President of YESCO Outdoor Media for some details on their purchase. Pat, Why did these signs make sense for YESCO to acquire? YESCO has been operating both its on-premise and off-premise sign businesses in Southern and Eastern […]

SignBird Tuesday Tip – How Best to Start Branding Your Company

Insider’s Note – We are thrilled to introduce a new weekly article from SignBird.  We appreciate SignBirds creative team and their willingness to bring their thoughts and ideas to Billboard Insider readers. When beginning to brand your company, it’s important to start by having a set of guidelines for everything […]

Consumer Misperceptions of Giftable Billboards

  By: Julia Cramer, Adomni Content Specialist Synopsis: Digital technology has fueled a new market in the out-of-home space, with Shoutable and Lamar leading the way!  Billboards are one of the most influential and oldest forms of advertising on the market. There’s no doubt that almost everyone has seen one […]

Salt Lake OOH Companies Working With Post District Building Developers

Building Salt Lake is reporting that a group of prominent developers have been working with the executives of billboard companies on a framework that could change the makeup of massive advertisements along several major roads leading into the heart of Downtown Salt Lake City.  The work was facilitated by Mayor […]