Author: John Weller

SignBird Tuesday Tip: What Makes a Good Video of Your Billboard?

If a picture is worth a thousand words, then a video is worth a million. Taking videos of your inventory is the easiest way to showcase just how great your inventory actually is. Videos show everything an advertiser would need to know: what the traffic looks like, what the board […]

Company of the Day – Orlando Outdoor

Company:  Orlando Outdoor LLC Markets: Florida Address: 4815 New Broad Street, Suite 2031, Orlando, FL 32814 Phone: 877-314-4567 Email: sales@orlandooutdoor.com Orlando Outdoor operates an Out of Home plant with 46 digital, static and trivision billboard locations around Orlando, Lakeland, Winter Haven, Davenport and Sebring Florida. Ryan Deming is the firm’s […]

Order Your Copy of The Ultimate Out of Home Sales Guide

We are sold out on our first printing of The Ultimate Out of Home Sales Guide.  Thanks to all of you who have purchased a copy.  We still have a few copies available from our second batch of books.   Interested in getting a copy? Order Your Copy of The […]

Billboard Insider Classifieds September 10, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

McWhorter Media Group’s COO Deanna Berry on Re-entering Out of Home

Insider was pleased to hear that McWhorter Media Group was re-investing  in the Out of Home space with their acquisition of Statler Billboards. We reached out to Deanna Berry, the Chief Operating Officer of McWhorter Media Group for her insights on the transaction and the trajectory of McWhorter going forward. […]

A Tribute to Her Majesty The Queen From JCDecaux

JCDecaux UK would like to extend our sympathy to the Royal Family. We will not be posting any new advertising and will be pausing all commercial advertising on our digital screens today and for the next 24 hours. All our digital screens will show a tribute to Her Majesty The […]

Astral Expands in Alberta with Imagine Outdoors Premium Digital Network

TORONTO, Sept. 6, 2022 /CNW/ – Astral, Canada’s leading out-of-home advertising solution provider, announced today that it has acquired Imagine Outdoor’s entire digital out-of-home advertising network in Alberta, as of Sept. 1, 2022. The new digital screens are bringing Astral’s total digital inventory in Alberta to 39 faces, allowing more […]

Company of the Day – Oaktree Outdoor

Company: Oaktree Outdoor Advertising Headquarters:  1650 Manheim Pike, Lancaster, PA 17601 Market: Lancaster, PA Phone: 610-334-9102 Email: DEVON@OAKTREEOUTDOOR.COM Oaktree Outdoor Advertising serves the greater Lancaster area with 16 digital and 12 static faces. The Lancaster metropolitan area population is over 500,000. The city is located about 34 miles southeast of Harrisburg, 70 […]

SignBird Tuesday Tip – Using Content To Grow Your Billboard Company

When speaking to the future of the internet, Bill Gates said, “Content is King” in 1996. To this day, that holds true. Content is what populates your website, your social media feeds, and everywhere you look. When you are online you’re constantly bombarded with content. So why not use this […]

Daktronics, Inc. Announces First Quarter 2023 Results

BROOKINGS, S.D., Aug. 31, 2022 (GLOBE NEWSWIRE) — Daktronics, Inc. (NASDAQ – DAKT) today reported results for fiscal 2023 first quarter which ended July 30, 2022. Q1 FY2023 financial highlights: Net sales of $171.9 million, the highest quarterly conversion rate since the pandemic began Operating loss of $5.5 million attributable to […]