Author: John Weller

Rothfelder & Falick – Ten Legal Tips For IBO Startups

IBO STARTER’S KIT-TEN LEGAL TIPS FROM ROTHFELDER & FALICK After the IBO Spring Conference in Houston, we at Rothfelder & Falick received countless emails and phone calls from new operators asking about legal problems they need to maneuver as they start in the outdoor advertising business. Those contacts dovetailed perfectly […]

Company of the Day – Arrow Signs & Lighting

Company: Arrow Signs & Outdoor Advertising Headquarters:  4545 N. Alby St., Godfrey, IL 62035  Markets:  St. Louis, Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981.  Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]

San Antonio to Add More Digital Signs

In the mid-1980’s, San Antonio had roughly 2,400 billboards and off-premise signs.  Currently, the city has fewer than 800 signs and will see that number reduced further as the City Council approved a plan which will allow 24 new digital signs over the next three years. The new permits requires […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Billboard Insider Classifieds June 3, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

OOH Leadership: How Healthy is Your Sales Organization?

Three years have passed since the declaration of Covid-19 as a global pandemic, yet its impact continues to disrupt businesses in 2023. As a leader in the out-of-home (OOH) industry, regardless of the size of your company or the extent of disruptions faced, the past few years have demanded a […]

Fotofetch Shots of the Week

  Digital displays require a photographer who understands more than camera basics.  They need to understand shutter speed, aperture, and even film speed.   Additionally, the photographer must have an understanding of digital image processing and computer software.  They must be able to understand and work with digital filters and […]

Lindmark Ink Offers 24-Hour Print Turnaround

Lindmark Ink is revolutionizing the large-format digital printing industry by offering a first-of-its-kind policy of printing an advertiser’s billboard vinyl advertisement within 24 hours of artwork approval.  Lindmark Ink is also offering FREE PRINTING to demonstrate its ability to “walk the walk”.  Lindmark Ink understands the importance of faster printing […]

SignBird’s Location of the Week – Premier Outdoor Media

SignBird’s Location of the Week! This week we’re highlighting client Premier Outdoor Media and their digital unit, Panel #1901 located in the Philadelphia DMA. Illuminated Digital Approximate Size: 14′ x 48′ Geopath ID#: 30782297 Geopath Weekly Impressions 0+: 349,431 Route 42 is the most heavily traveled commuter roadway to Philadelphia via […]

Company of the Day – Arena Outdoor

Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV  89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada.  The company’s founder is Robert Kennerson.  The company is building signs in Nevada on I-80 from Reno to Winnemucca.     To receive a free […]