Author: John Weller

Vistar Media Launches New Vistar Academy Learning Certification

The free educational resource equips participants with the tools they need to expertly and confidently sell programmatic OOH capabilities     NEW YORK – April 3, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has introduced a new certification, “Accelerate: Selling Digital Out-of-Home” […]

Company of the Day – Lathrop Billboards

Company: Lathrop Billboards Headquarters: Lathrop California Phone: 209-595-8400 Email: lathrop.billboards@gmail.com Lathrop Billboards owns and operates 14 billboard faces on I-5, I-205 and State Route 120 in Lathrop, California. Lathrop is 10 miles south of Stockton, CA.     To receive a free morning newsletter with each day’s Billboard insider articles […]

Rothfelder on National Free Speech Disputes Effecting Billboards

There certainly has been lots of news across the Country on Free Speech disputes, leading to several First Amendment cases recently argued in the Supreme Court, which will likely affect billboard operation and laws. For example, after Facebook, TicTok, Instagram, X (formally known as Twitter), and other social media platforms […]

Billboard Insider Classifieds March 30, 2024

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Adams Outdoor Advertising Announces CEO, Kevin Gleason, to Retire

Gleason will step into the Executive Chairman of the Board of Directors role New York, March 29, 2024: Adams Outdoor Advertising (“Adams” or “the Company”), one of the largest out-of-home media operators in the United States, today announced the retirement of Chief Executive Officer, Kevin Gleason, effective April 1st. After […]

Address the Elephant in the Room, Or Pay the Consequences

Have you ever lost a deal because of a problem you could have dealt with earlier in the process but were afraid to do so?  Created a unrealistic proposal because we didn’t know what they might be willing to invest?  Didn’t realize that they would never agree to anything but […]

Mark Your Calendars for Unleashed ’24

Denver, CO—Get ready to embrace the energy at Apparatix Unleashed ’24! It’s the event you didn’t know you needed, taking place in the mile-high city of Denver, Colorado, from September 18-20, 2024. Why should you care? Because it’s going to be epic. Why You Absolutely Can’t Miss Unleashed ’24 (Seriously, […]

Outdoorlink & BillboardPlanet Complete Strategic Integration

Merging offline and online to create synergies, unique experiences and value for companies and end users is a hot topic across many industries. It is not always easy to accomplish. In OOH, digital is one of the driving forces of our industry, however, with the majority of the signs in […]

Company of the Day – Lakes Digital Sign Guys

Company: Lakes Digital Sign Guys Headquarters: 28420 US-10 E, Detroit Lakes, MN 56501 Market: Detroit Lakes Phone: 218-234-0124 Email: sales@lakesdlsignguys.com Tony Reller and Jon Sabo are the Lakes Digital Sign Guys. They built their single sided 14×48 digital in October 2022 and have the largest and closest digital billboard to […]

Andy McDonald Named OAAA SVP of Government Affairs

  WASHINGTON, D.C. – MARCH 26, 2024 – the leading trade group representing the entire OOH advertising industry, announced the appointment of Andy McDonald as its new Senior Vice President, Government Affairs.  In this role, McDonald will advocate for the out of home industry at the state and local levels and […]