Author: billboardinsider

Company of the Day: Pearl Media

Company:  Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ  07402 Phone:  973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home company headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco.  In February 2022 Pearl sold 10 high profile displays to New Tradition.  In April 2022 Pearl acquired […]

Jon Odom on Billboard Maintenance

A reader asked us to run articles on billboard maintenance.  Today we will reprint an excellent article we published in 2015 by Jon Odom on preventative billboard maintenance.  Odom runs Productivity Fabricators, a Richmond, Indiana company which specializes in producing outdoor advertising structures.  He has been a speaker at OAAA and […]

Pete Hautem On Why He Enjoys Out of Home

I’ve been in the business since before a lot of you were born, I’ve seen a ton of changes. In 1978, our medium hadn’t even hit $1 billion in revenue. In fact, it was a few hundred million shy of that number. The 2022 forecast is well over $8 billion. […]

JC Decaux Helps Cafes Joyeux

  A feel good story for Monday.  Yesterday Billboard Insider read that Cafes Joyeux, a  French cafe chain which hires people with mental disabilities and autism, is opening a branch in New York City in 2023.  The chain was started by a couple of entrepreneurs who were approached one day […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Premiere/Art Outdoor

Company: Premiere/Art Outdoor Advertising Markets:  Montana Address: 623 Mountain View Drive, Bozeman, MT  59718 Email: mclyde21@gmail.com Phone: 406-599-5909 Premiere Outdoor operates a 192 face out of home plant in the following markets: Missoula, Great Falls, Helena and Bozeman.  The company was formed in 1990. How did Premiere get involved in the out of home business? […]

Selling Contract Renewals Faster

Just like the pumpkin spice lattes, contract renewal time is here. Begin the conversation with your client no later than 90 days before the end of the contract, allowing time for the process and, if need be, time to get the unit(s) back in inventory. Clients make up their mind […]

Speakers Announced for October World Out of Home Organization APAC Forum

Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home Organization’s APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13. The Trade Desk is one of the […]

Company of the Day: Pattison Outdoor

Company:  Pattison Outdoor Markets:  Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower.  Mississauga, ON  L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company.  The company’s plant includes 200 markets coast to coast.  Pattison’s head office is in Mississauga, Ontario with 20 regional offices across […]

Readers Comment on Short vs Long-Term Contracts

Some great comments on yesterday’s Short versus Multi-Year Ad Contracts post. Meadow Outdoor’s Mike Zukin says multi-year ad contracts are a hedge. Long Term contracts are a great strategic hedge against a slow economy. We used them prior to 2008, but then increased their use after the meltdown. We sell […]