Author: billboardinsider

Company of the Day: Riviera Billboards

Company:  Riviera Billboards Markets:  Alabama Address:  15810-A State Highway 59, Foley, AL  36535 Email: don@rivierabillboards.com Phone: 251-978-2462 Rivera Billboards owns and operates a digital billboard and static billboard with 17 faces in Summerdale AL on the way to the beaches.  Don Stafford is a co-owner of the company. [wpforms id=”9787″] Paid Advertisement

Billboard Structure Maintenance – What to Look at When

A reader asked us for a billboard structure maintenance timeline.  We talked with Selective Structures Matt Schulze about what to do when. How often should I inspect my billboard structures? Once a year. What should I inspect? You start at the foundation.  Confirm that there are no cracks in the […]

Sean Reilly on November 2022 Business Forum

Lamar Advertising CEO Sean Reilly did a 40 minute interview on the  November 2022 Business Forum.  Billboard Insider enjoyed Reilly’s command of the details and jargon-free talk.  Some things Billboard Insider learned: The very first digital billboard We put up the very first digital billboard in 2004.  It cost $500,000.  […]

2023 OBIE’s Open for Submission!

From traditional to spectacular to the never-thought-we-could-pull-this-off, we’re looking for your best out of home for the 2023 OBIE Awards. We’re honoring more than eighty years of award-winning creative, captivating campaigns, innovative technology and the future of the out of home industry through the world’s oldest and most prestigious OOH […]

Loop Media Uses DOOH to Help Businesses Thrive

With the lifting of pandemic restrictions, there’s been renewed interest in the power of place-based out-of-home advertising and the potential for digital media displayed in stores, gyms, restaurants, office buildings, and other businesses. The thing is, while many large companies may have the resources to build their own place-based media […]

Company of the Day: Regency Outdoor

Company: Regency Outdoor Advertising Markets: California Headquarters:  8820 Sunset Blvd. West Hollywood, CA  90069 Phone: 310-657-8883 Email: info@regencyoutdoor.com Regency outdoor advertising is a privately held company which operates a plant of billboards and spectaculars with more than 300 locations in Southern California.  In July 2018 Regency sold 35 billboards along the Sunset Strip to […]

Don’t make this out of home sales mistake

Inflation is running at 8.5% for the 12 months ended August 2022.  If you aren’t asking for a rate increase when ad contracts renew your out of home company’s margins will shrink.  Listen to Lamar Advertising CEO Sean Reilly on last week’s earning call: “We’re coming off of decades of […]

Fotofetch Shot of the Week

We barely have had time to get our Halloween costumes off with so many photos to take this past week.  New York rolls as it always does, whether it be several Manhattan photoshoots or out on Long Island.  We shot in Newark, New Haven, and Stamford as we rolled out on.  Headed […]

Andy Goodman on Describing Your Billboard Structure in a Lease

Today out of home development and leasing expert Andy Goodman talks about how you should describe your billboard structure in a lease. How should you describe your billboard structure in a lease? The Lease should describe all improvements being made by the Lessee on the property related to the billboard […]

Clear Channel Americas Revenue up 8.6% in Q3 2022

“Our third quarter results were at the high end of the revenue guidance we provided” was how Clear Channel Outdoor CEO Scott Wells led of the company’s earnings call.  Here are the results of the Clear Channel Outdoor 3Q22 earnings release, 3Q 22 investor deck and conference call. Clear Channel Outdoor […]