Author: billboardinsider

Company of the Day: Legacy Outdoor

Company: Legacy Outdoor Advertising Markets:  Iowa, Kansas, Nebraska, Missouri, South Dakota Address:  920 E 56th St, Suite B, Kearney, NE  68847 Email: sales@legacybillboards.com Phone: 800-628-6060 Legacy Outdoor was formed by the merger of USA Outdoor and CK Outdoor.  The company owns over 1,200 posters, bulletins and digital billboards in Arkansas,, Iowa, […]

5 Things About Link Media

Here are five things about Link Media Outdoor which Billboard Insider learned from reading the 2023 10k of Boston-Omaha. Scale, Scale, Scale Link Media is a textbook case of taking advantage of scale economies.  Revenues have grown faster than expenses in every year of the company’s life.  Key expense items […]

Day 1 of the IBOUSA Conference in 5 Quotes

Here is day one of the IBOUSA Spring 2024 conference in five quotes. Chris Cowlbeck says the IBO is still growing. In the last 8 weeks there are 20-30 companies who are knocking on our door who want to be a part of things… Ryan Joyce, Genlogs talks about a […]

Digital Outdoor Advertising Partners with Apparatix

Digital Outdoor Advertising (DOA), a woman-owned network connecting ad agencies with consumers across the U.S., partners with Apparatix to transform outdoor advertising sales. This collaboration integrates DOA’s vast billboard network with Apparatix’s real-time inventory technology, making RFP responses faster and more efficient. Apparatix’s platform offers immediate access to billboard availability, […]

Robert Wallace on Selling Southeastern Media and What’s Next

Last week Robert Wallace announced the sale of SouthEastern Media Corporation’s out of home assets in Lynchburg, Virginia to McWhorter Investments.  Wallace started Southeastern Media in 2012 and had 14 digital billboard faces.  Billboard Insider talked to Wallace about the sale. What factors entered into your decision to sell? It […]

OAAA Announces Inaugural Future Leaders Class

OAAA and OOH UNITED are thrilled to announce the exceptional delegates selected for the 2024 Future Leaders program. This groundbreaking initiative was designed to empower and support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, […]

LinkNYC to Receive $20 Million Upgrade

NEW YORK, NY— Today, LinkNYC announced a $20 million state-of-the-art upgrade program for its groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year. The initiative introduces striking upgrades to enhance […]

Departure Media Secures Des Moines Airport

Charleston, SC, April 2, 2024 – Leading airport advertising company Departure Media has embarked on a new partnership with Des Moines International Airport (DSM). The firm was named the winner of the airport advertising concessions contract following a competitive bid process. Departure Media will manage the design, implementation, sales, and maintenance of the advertising […]

Company of the Day: LeClair Calihan

Company: LeClair Calihan Markets: Arizona Address: 2850 E. Camelback Rd., Suite 270, Phoenix, AZ. 85016 Email: ted@leclaircalihan.com Phone: 602-616-0533 LeClair Calihan was found in 2018 by Ted LeClair and Phil Calihan.  The company operates 136 out of home faces including 22 digital faces in Arizona.  LeClair Calihan is a member of […]

Talk About the Client’s Business, Not Advertising

Here are some excerpts from OOH Sales expert Kevin Gephart’s conversation  with Chris Lytle who has trained sales professionals for 44 years.  Last week Kevin and Chris  discussed the importance of sales manager courtesy calls.  Today they explain the importance of talking about the client’s business. Why a sales rep […]