Author: billboardinsider

5 Reasons to Invest in Better Sign Pictures and Video

By John James, Signbird Many out of home companies don’t allocate enough resources to help their sales team impress potential advertisers. Quality photos and sign video pay for themselves. Here are a 5 reasons why you should invest in better sign pictures and video. It Makes You An Expert A […]

Alternative Channels for Out of Home Prospecting

By Kevin Gephart In previous posts I’ve talked about prospecting via social media.  Today I’ll talk about generating prospects via associations, Dun and Bradstreet and client referrals. Associations: Pros: They can lift your profile and add credibility especially as a new sales rep.  If you are inexperienced, associations are a […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Captivate and Broadsign Deliver Programmatic to 1,800 Screens

TORONTO and MONTREAL — February 16, 2021 — Captivate and Broadsign today announced a collaboration that will expand programmatic access to Captivate’s far-reaching network of elevator and large format displays in highly-trafficked office buildings via the Broadsign Reach supply-side-platform (SSP). More than 1,800 of Captivate’s displays across Canada have been […]

WBEZ on What’s Up With All Those Billboard Ads For Lawyers?

Last week OAAA’s Anna Bager and Billboard Insider’s Dave Westburg were interviewed by WBEZ for a podcast titled What’s Up with All Those Billboard Ads For Lawyers?  Here’s what they said. OAAA CEO Anna Bager on why lawyers like billboards When you’re driving down the highway you’re not on your […]

Daily Billboard Blog’s 3 of a Kind: Hearts

Valentine’s Day is the special time of year when love is all around and so to mark the occasion, today Daily Billboard thought we’d look at three different ad creatives using hearts to help them stand out. First up is a teaser billboard for the computer animated/live-action movie, Hop, from February […]

Company of the Day: Stellar Outdoor

Company: Stellar Outdoor Advertising Markets: Ontario Address:  3080 Yonge Street, Suite 5012, Toronto, Ontario M4N 3N1 Email: info@stellaroutdoor.com Phone: 800-268-0099 Stellar Outdoor Advertising operates a network of 500 billboards in Ontario.  The company was formed by the merger of Annis-way Signs and Specific Hi-way Signs in January 2012.  Sara Hunkley […]

California Cannabis Billboard Update

By Richard Hamlin, Hamlin Cody California’s Bureau of Cannabis Control allowed cannabis advertising on interstate highways if at least fifteen miles from the state’s border.  In late November 2020, a judge in San Luis Obispo ruled that the regulation was illegal.  The court formally entered its judgment on January 11, […]

Trailhead Buys Ike Wingate’s Tennessee Assets

Trailhead Media has purchased Wingate Media’s Tennessee billboards (excluding Nashville).  Readers are asking Insider about Trailhead.  The company keeps a low profile and flies below the radar.  Here’s what Insider knows. Low profile. Trailhead avoids interviews and asks sellers and investment bankers not to talk.  The Trailhead Media website contains […]