Lamar exits Covid with fewer people and fewer displays but more digital signs and more easements. Here are five things about Lamar that Insider noticed after reading Lamar’s 2020 10k. 1. Fewer people Lamar comes out of Covid with 8% fewer people. Sales reps dropped 8%. Regional employees dropped 10%. Corporate […]
Thanks to Clayton Stark of Porlier Outdoor for asking about the best sources of prospects during the pandemic. These strategies work for any challenging economic time. For the Dot-com bubble/recession, the mortgage crisis/recession, the formula was the same. I believe in the Ying/Yang theory; a strength is a weakness, and […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
ATLANTA, GA — March 19, 2021 — ABV Gallery (ABV) and Nifty Gateway are collaborating to bring to life one of the first physical NFT exhibitions in Atlanta, GA. This group exhibition, “Chain Reaction,” will feature leading crypto artists from around the globe on 20 digital displays within the […]
Company: Toor Billboards Markets: Washington Address: 600 155th Ave SE, Bellevue, WA. Email: info@toorbillboards.com Phone: 206-800-3545 Toor Billboards is a Seattle-based billboard advertising agency specializing in mobile billboard advertising. Eduard Dumitrescu is the company’s managing partner. [wpforms id=”9787″] Paid Advertisement
Some advice from Grace Outdoor’s Hal Stevenson and Huntington Outdoor’s Justin Powell on finding good out of home locations taken from In Their Words – Out of Home Executives talk about out of home. Hal Stevenson, Grace Outdoor Advertising You’ve got to start with politics. You’ve got to understand the […]
Pete Hautem has 43 years experience as an out of home and printing sales rep. Billboard Insider asked Pete to talk about 2 sales successes and what he learned Pete, how did you get into out of home? I was out of a job in 1978…My wife worked in Peachtree […]
Company: Transformation Media Markets: 10 eastern states. Headquarters: 1019 Route 519, Building #1, Eighty Four, PA 15330 Phone: 724-228-3469 84 Outdoor (now Transformation Media) was formed the late 1990’s, when the founder of 84 Lumber Company, instructed his site investigators to locate sites for billboard structures as they searched for new store locations. […]
By Stephen Freitas, Partner, OOH Capital In William Shakespeare’s tragedy Richard III, the title character himself conveys the mood of the play with the line, “Now is the winter of our discontent, made glorious summer by this sun.” It is a metaphor in which Richard expresses sadness like winter, turned […]
The Kentucky legislature has approved HB 328, a revised billboard control act to fix the previous law which a court invalidated. Yesterday the House approved an amended version by 30-6, the Senate approved the amended version by 91-3 and the measure has been delivered to the Governor. The bill amends […]
