The World Out of Home Organization has increased its global representation with eight new members, three from Italy. The new members are Out of Home media owners Red Tape Media in Pakistan and Impres in Bulgaria and, from the technology sector, BLIMP, XuniPlay and Pladway (all Italy), TDT based in […]
Clear Channel Outdoor emerges from Covid with a whole lot fewer employees, more digital signs and a footprint in 22 countries and a too-low cashflow margin. Here are five things Insider noticed after reading the Clear Channel Outdoor 2020 10k. 1. A whole lot fewer employees Clear Channel finished 2020 […]
GRAND RAPIDS, MICH — Midwest advertising agency, Extra Credit Projects (ECP), is at it again with a new billboard spotted in Grand Rapids.West Michigan’s most award-winning design firm, ECP is known for its simplicity and success in outdoor advertising for many of its regional and national clients.“We have always believed in outdoor ideas that are creatively road relevant. It’s […]
Cologne, GERMANY, Montreal, CANADA, March 23, 2021 – Hivestack, one of the world’s leading programmatic digital out-of-home (DOOH) adtech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilize Hivestack’s Ad Server, SSP and Storefront […]
Company: Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA 18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA. The firm operates an 18 face plant around Allentown. The company has been in business in excess of 50 years and is […]
OUTFRONT leaves Covid with fewer employees, fewer billboard leases and more digital screens. OUTFRONT’s capital spending will increase in 2021 although the increase won’t match Lamar’s increase because OUTFRONT’s markets are taking longer to rebound from covid. Here are 5 things Insider learned from reading OUTFRONT’s 2020 10k. 1. More […]
Durden Outdoor is running two eye-catching billboards for a client. One billboard has a 7 foot waving arm and one billboard has a 19 foo0t 3D inflatable pillow. Insider talked with Bill Durden about the project. How did you come up with the idea for the arm and pillow. This […]
Lamar exits Covid with fewer people and fewer displays but more digital signs and more easements. Here are five things about Lamar that Insider noticed after reading Lamar’s 2020 10k. 1. Fewer people Lamar comes out of Covid with 8% fewer people. Sales reps dropped 8%. Regional employees dropped 10%. Corporate […]
Thanks to Clayton Stark of Porlier Outdoor for asking about the best sources of prospects during the pandemic. These strategies work for any challenging economic time. For the Dot-com bubble/recession, the mortgage crisis/recession, the formula was the same. I believe in the Ying/Yang theory; a strength is a weakness, and […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
