Author: billboardinsider

Talon North America Partners with Hivestack

NEW YORK & MONTREAL, March 30, 2021 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a North American partnership with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The combination of Talon’s data technology and strategy-led OOH leadership and Hivestack’s global demand-side […]

Company of the Day: TSN Advertising

 Company:  TSN Advertising Markets: Nationwide Address: 301 Arizona Avenue, suite 250, Santa Monica, CA. 90401 Email: contact@tsnadvertising.com Phone: 1-888-496-4850 TSN Advertising stands for Truck Signage Network.  The company has wrapped more than 2010 trucks in 40 markets across the United States.  Eric Zdenek is founder and CEO. [wpforms id=”9787″] Paid […]

Record Your Leases

Record your leases.  Record your leases.  Record your leases.   That’s the lesson of Peck v Milford Hunt Homeowners.  Here are the facts. On March 2, 1999 Riverview Chase Associates an entity in which Arnold Peck was an investor, sold a parcel of land in Milford, Connecticut to T&M Homes, LLC.  […]

Walking Through Walls

It seems like more and more wallscapes are coming onto the market from the likes of Lamar, Clear Channel, Outfront, Big Outdoor, Becker, New Tradition, Red Star, 365 Outdoor and others every year. These OOH experts must be navigating the local codes, striking deals with landlords and cementing partnerships with […]

Creative Wins, Still

By Jodi Senese, CMO, OUTFRONT Media 70% of an ad’s effectiveness comes from the creative. 100% of boring ads don’t matter. 19%- nearly one in five- of Obie nominations awarded to OUTFRONT Studios. As the ad world shifts, debates, and relies more heavily on data-fueled and programmatically delivered displays, it […]

Gephart On the Importance of Sales Call Preparation

Experience is a great teacher but the tuition is too high.  Sales managers expect you to get out and “sell something!”.   I don’t know any sales manager who challenged someone to “get out and solve some problems.  On an early sales call I was excited about selling.  I wanted to […]

Five Cautions About Financing a Billboard With a Loan

Last week we discussed the pros and cons of billboard lease financing.  Today we discuss the pros and cons of bank and private loan financing. Banks usually have the cheapest loans because they have a low cost deposit base.  And banks are often big enough to grow with you as […]

Tracking Mobility Trends

Geopath has amazing reports for members tracking mobility post Covid.  What are your options if you aren’t a Geopath member? Ubimo’s Covid-19 dashboard shows trends in movement around Place based OOH properties.  This chart, for example, shows that doctor visits and convienence store visits are above a pre covid baseline, […]

World Unity Inc PSA promotes Equality, Diversity and Inclusion

  World Unity Inc. is running PSA ads on billboards in California, Oregon, Minnesota, Colorado and Georgia to overcome racism and all forms of discrimination including the increased prejudices towards Asian Americans across the country.  The company’s founder Sara Ting would like to take the campaign nationwide.   To get a […]

Company of the Day: Trone Outdoor

Company: Trone Outdoor Advertising Markets: Pennsylvania, Maryland, Delaware. Address:  1345 Abbottstown Pike, Hannover, PA  17331 Phone: 1-800-864-7724 Email: info@troneoutdoor.com Trone Outdoor operates a billboard plant in Pennsylvania, Maryland and Delaware.  The company has been in business since 1984.  John Trone is the company’s President.   He also is a realtor at Bennett […]