WPP Chief Executive Officer Mark Read is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by WOO President Tom Goddard. The Summit will be hosted from London. Mark Read has headed the world’s largest advertising group […]
Last week I reviewed the first 4 parts of a killer OOH sales proposal: Needs and Objectives Rationale. Why Out of Home Why Your Company Today I’ll cover the last four parts of a killer sales proposal. 5. Creative Clients spend 80% of their efforts on “where” to advertise and […]
The Texas Legislature is in session, and as the case far too often, it is demonstrating how to pass an unconstitutional law. The subject of the constitutional shenanigans this time is so-called “bandit signs,” those pesky paper signs illegally placed on trees, utility poles, street medium, and other sites in […]
NEW YORK, April 13, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today the association and Digital Out-Of-Home (DOOH) industry’s first Clubhouse Chat set for April 20 at 4pm Eastern Time. The session titled “Time […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Company: View Outdoor Markets: Indiana, Illinois Address: 9800 Connecticut Drive, Crown Point, IN. 46307 Phone: 219-757-3709 View Outdoor operates a billboard plant with over 600 locations in Indiana, 350 in downtown Chicago and 150 in Central Florida. The company was founded by Dean White in 2004. Pete Schroeder is President. […]
Out of Home financing is a specialized form of finance. To save you the time and trouble of having to educate your lender on the ins and out of out of home here’s an alphabetical list of 51 out of home lenders prepared by SignValue and Billboard Insider. We’ve included […]
Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 Markets: Nationwide. Vector Media operates a plant of out of home and transit advertising faces across the US in addition to double decker buses, airport shuttles and trolleys and experiential advertising. The company has inventory in 27 of the top 35 […]
By Neil Bell, Founder and Owner, New South Outdoor At New South Outdoor, we have had a number of new advertisers come on board in the last couple of months that have exclusively run “Now Hiring” ads. I am very happy to have this new business but it got me […]
Today’s podcast guest Auz Khan, CEO of Adwatch Media gives tips on how to use your website to generate more sales leads and what to put on an available billboard. Here are the highlights. What is Adwatch Media and how can it help out of home companies. Adwatch Media is […]
