Author: billboardinsider

Wallace and Orsinger on Using Social Media to Market Billboards

Here’s some great advice from Southeastern Signs Robert Wallace and Mixed Media’s Denny Orsinger on using social media to market billboards. Robert Wallace, Southeastern Outdoor I can only talk to so many people per day on a phone. So I use social media to talk to the masses… not only […]

ARTIFEX to Takeover Times Square Billboards May 6

New York, May 5, 2021 – Artifex (www.artifex.art), a new digital art project celebrating pioneering creatives, today announced its “NYC NFT Takeover” scheduled for Thursday, May 6, 2021. A preview of art NFTs by 23 artists and curated by Artifex, will be displayed on OUTFRONT Media billboards in Times Square […]

Company of the Day: Wicks Outdoor

Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks.  The company started when Lucas Wicks built two wooden billboards on his father’s dairy farm.   Wicks Outdoor has 33 billboard structures with […]

OUTFRONT Revenue Down 33% in 1Q 2021

OUTFRONT is recovering from COVID slower than Lamar.  Here are the results from OUTFRONT’s 1Q 21 earnings release, 1Q 21 earnings presentation and conference call. Revenue declined by 33% to $259 million during the first quarter of 2021.  US billboard revenue was down 17%.  US transit revenue was down 67%. […]

Would You Run This Copy?

A Calvert County sign is flying around twitter and social media.  Here’s a picture of the sign.  Twitter has censored the sign but it’s easy to see what the billboard says.   Insider’s take:  We think this sign goes too far.  Political discourse is great but name calling has no […]

Tennessee Outdoor Association Meeting May 10

By Tammy Phillips, CEO/Executive Director, Outdoor Advertising Association of Tennessee The OAAT is very excited to present an updated Agenda for our annual OAAT Meeting on May 10th. The meeting will be located at The Hermitage Hotel in Nashville, TN. Here is the speaker list. Kerry Yoakum from OAAA to […]

Lamar’s Teacher Appreciation Campaign Receives 2,500 Submissions

In April Billboard Insider wrote about Lamar’s Teacher Appreciation week campaign which is running this week.  The campaign allows anyone to submit a teacher to be honored by completing an online form.  Lamar has received over 2,500 submissions so far, and teachers will be displayed on more than 620 digital […]

Extra Credit Projects Runs Fly Safe Campaign for Grand Rapids Airport

GRAND RAPIDS, MICH — The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. Fly Ford.” initiative, and marketing efforts were developed by advertising and design agency, Extra Credit Projects (ECP). “ The campaign features a continued […]

Lamar Organic Revenues Down 8.2% in 1Q 2021

Lamar continues to recover from covid with a stronger than exected first quarter.  Here are the results of the earnings release and conference call. Revenues declined 8.8% to $371 million.  Organic or acquisition adjusted revenues declined 8.2%. Adjusted EBIDTA was down 4.6% to $152 million during the first quarter of […]

Denise Levine: Things are Coming Back!

Today’s podcast guest is Denise Levine, Chief Revenue Officer of Branded Cities a 20 year old out of home company which specializes in iconic urban out of home locations.  She talks about what it’s like selling iconic urban out of home assets. Here are the highlights. Review Branded Cities history […]