Author: billboardinsider

Company of the Day: Your Big Sign

Company:  YourBigSign.com Markets:  Michigan Headquarters: 3440 Fenton Rd, Hartland, MI  48353 Phone: 2498-881-9505 Email: alan@yourbigsign.com Your Big Signs operates a billboard plant in Michigan. Alan Pittel is the founder. [wpforms id=”9787″] Paid Advertisement  

June Sauvaget on How a Fintech Company Uses Billboards

Last Tuesday Billboard Insider ran the press release announcing Brex’s new out of home campaign targeting Houston, DC and Miami  Brex is no stranger to out of home.  In 2018 the fintech startup spent $300,000 on billboards in San Francisco to build brand awareness.  Billboard Insider interviewed Brex CMO June […]

Lamar Partners with Gulfport-Biloxi Airport

Baton Rouge, LA – May 20, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company has entered into an agreement with the Gulfport-Biloxi Airport Authority to manage the airport terminal’s media program for the display of national, […]

Company of the Day: Wilson Outdoor

Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets:  Western Georgia and Eastern Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Wilson Outdoor started in 1985 when Dwayne Wilson […]

Goodman On Making The Case For Your Billboard

Age Advertising President Andy Goodman has 33 years experience siting and developing billboards.  Today discusses how to make the case for your billboard. Let’s start with the City Council. What makes sense to the City Council? FBI’s most wanted amber alerts natural disaster alerts non-profit advertising and support communications with […]

Conlin On Solar Powered Billboards

Kevin Conlin’s firm Autonomous Power Solutions designs and sells solar powered billboard systems.  Insider asked Conlin for an update on trends in solar powered billboards. What’s new over the past year? 2020 was terrible. It seemed the second half of last year everyone’s budgets contracted, and our solar  business virtually […]

WPP CEO Mark Read paints a rosy picture for out of home.

Mark Read, Chief Executive Officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP sees the world of marketing, advertising and media developing in the years ahead. Speaking at the World Out of Home Organization’s virtual European Forum in an interview with WOO President […]

Adams Wins PA Digital Billboard Case

Adams Outdoor Advertising won an appeals court victory in Pennsylvania, in its pursuit of a digital billboard that would be visible along Interstate 80. A three-judge panel of the Commonwealth Court of Pennsylvania sided with Adams on May 17: Affirming the trial court Pointing out that courts in Pennsylvania, including […]

Billboards Are Not Passive Income – The 2021 Version

  This post needs to be run every couple years.  Repeat after me: Billboards are not passive income. Billboards are not passive income. Billboards are not passive income. There is a myth that you can make lots of money in the billboard business without any work.  Type “billboard investing” into […]