Author: billboardinsider

Speakers Announced for Video Everywhere Canada June 9-10

NEW YORK, May 12 — DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today initial speakers for The Video Everywhere Canada Summit. Based on interest and strong support, the event has been expanded to two days. The livestreamed event […]

US out of home revenue to jump in second quarter

How is the US out of home industry recovering from covid?  Billboard Insider compiled this chart comparing the change in public company US out of home revenues over the past year against the change in US out of home industry revenues compiled by the OAAA.  We added a column for […]

Adkom adds Roadrunner Inventory

Rancho Santa Margarita, CA – May 11, 2021 – Road Runner Media, a mobile Digital Out Of Home (mDOOH) media company driving the future of road safety and advertising, today announced that the company’s national network is now available to brands and OOH specialist buyers via Adkom, the largest network […]

Company of the Day: Wolverine sign works

Company:  Wolverine Sign Works Markets:  Michigan, Indiana, Ohio Headquarters:  923 Bradley Street, Owosso, Michigan  48867 Phone:  800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company.  They borrowed against their life insurance and since Michigan was the wolverine state they called the company […]

Clear Channel Outdoor Revenues Down 33% in 1Q 2021

Clear Channel Outdoor revenues are beginning to come back but expenses remain stubbornly high, especially in Europe.  Here are the results from the Clear Channel Outdoor 1Q 2021 earnings release, Clear Channel Outdoor 1Q 2021 earnings presentation and conference call. Revenue declined 33% to $371 million.  North America revenue was […]

Barry Frey: We see digital OOH coming back in most regions.

Billboard Insider asked Barry Frey, President of the Digital Place Based Advertising Association to talk about how place-based is coming back from covid. Barry, can you give us an update on how the place based out of home market is coming back from Covid? We see all of Digital Out […]

Pearl Media Partners with OSG and NY Waterways

(Montclair, New Jersey) Pearl Media is proud to announce its newest and largest out-of-home advertising partnership with Outdoor Solutions Group and NY Waterway. The partnership provides Pearl Media and their Clients the ability to transform over 50 buses and 20 commuter- ferries into large format Out of Home Media assets […]

Allvision Puts Moms in Spotlight for Mothers Day

Toronto – May 10, 2021 Allvision celebrated Mother’s Day with a contest to help people show their love to mom in a bigger, bolder way.  Winners received a week-long spot on Allvision’s digital superboards with a photo and message proclaiming their love and gratitude to their mothers. “My mom does […]

6 Sales Objections and How to Handle Them

By Kevin Gephart In my last column 5 more sales objections and how to handle them I asked readers to identify sales objections.  Thanks for all the comments.  I’ll address the objections which readers raised today. People don’t want a drill, they want a hole; advertisers don’t want advertising, they […]

Landmark Adds No New OOH Assets in 1Q 2021

Landmark Infrastructure revenues and cashflow increased sharply but the company did not add any new out of home advertising lease or easements.  Here’s a summary of the Landmark 1Q 2021 financial release and conference call. Revenue increased 25% to $17 million during the first quarter of 2021 due to acquisitions […]