Author: billboardinsider

Company of the Day: 94 Outdoor

Company:  94Outdoor Advertising Headquarters:  300 11th Street North, Sartell, MN 56377 Markets:  Minnesota Phone: (320) 249-5625 Email: 94OutdoorAd@gmail.com 94Outdoor owns a double sided digital billboard and a double sided static billboard in Minnesota.  Insider talked with the company’s owners Jeff and Stacy Blonigen. How did you get interested in the out home business? […]

Max Drachman: We are going to scale this business

Max Drachman has announced the formation of Drachman M&A Company to focus on out of home and digital infrastructure mergers.  Insider talked with Max about the venture. Max, congratulations on your announcement!  Thanks Dave.  We are excited to get started. You were with Kalil & Co. for 12 years, any […]

Drachman Forms Out of Home M&A Firm

Tucson, Arizona, June 8th, 2021 – This is to announce the formation of Drachman M&A Co. to focus on Mergers and Acquisitions within the Out of Home and Digital Infrastructure sectors. Founded by CEO Max Drachman, the firm launches with nationwide expertise in acquisition and divestiture advisory services. Joining Max […]

Jennifer Sloane on Assignability and Out of Home Agreements

We’ve discussed lease assignability recently in A Billboard Lease Is Not A License and Out of Home Attorneys on Assignability.  Florida out of home attorney Jennifer Sloane reminds of the importance of assignability when it comes to other out of home agreements. By Jennifer Sloane, Esq.  Sloane Law Office. The […]

Joni Schmeichel on Digital Billboard Trends

Daktronics OOH marketing strategist Joni Schmeichel talked about out of home advertising trends on the May 26 Daktronics Experience podcast.  Some of the highlights. Out of home is more than billboards Traditionally a lot of people think about roadside billboard displays…But it’s also eye level type advertising, roadside, on the street, […]

Where is SignBird This Month?

SignBird assists out of home companies with websites, photography and marketing materials.  Billboard Insider talked with SignBird’s founder John James. Where have you been this month? This month we have had projects all over the country, but we’d like to highlight a project we completed right in our own backyard. […]

Gephart On Selling Against Local Cable TV

Last week I discussed how to sell out of home versus local TV.  Today I’ll talk about selling out of home versus local cable TV. Remember: Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. “Is (name an OOH attribute) important […]

Out of Home Attorneys On Lease Assignability

Insider wrote this in A Billboard Lease is Not a License: Make sure your billboard leases have language which says the agreement inures to the benefit of successors and assigns.  Your billboard lease should also contain a clause permitting assignment without consent.  Some landlords will object.  Next best is language […]

Rate This Ad by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Lamar Celebrates Pride Month

Baton Rouge, LA – June 2, 2021 – In conjunction with Pride Month in June, Lamar Advertising, one of the largest outdoor advertising companies in the world, has launched a nationwide campaign across the company’s digital billboard network to celebrate and express support for the LGBTQ+ community. The campaign’s core […]