Author: billboardinsider

Southern Billboards Sells Southeast US Assets

Southern Billboards has sold it’s out of home assets in the Southeast US.  Insider talked to out of home investment banker Gabe Oliverio who represented Southern about the transaction. Did Southern Billboards sell all or a portion of their assets? Southern sold all of their owned assets in the southeast. […]

Rate This Ad, By Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Adams Outdoor

Company:  Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin Headquarters: 3801 Capital City Blvd., Lansing MI  48906 Phone: 770-333-0399 Adams Outdoor Advertising (AOA) operates an out of home plant in 7 eastern and midwestern states.   Adams was founded by Steve Adams in 1983 and is privately held.    […]

West Hollywood’s Embrace of Digital Billboards

Age Advertising President Andy Goodman has 33 years experience siting and developing billboards.  Today he talks about West Hollywood’s embrace of digital billboards. 17 new digital billboard faces I really like what’s going on in West Hollywood.  I worked in that market with CBS Outdoor when we did a double faced […]

Upgrading Ridesheet Photos

Fotofetch crowd-sources out of home advertising photos.  Billboard Insider talked with founder Gary Bamesberger about how the company What’s new. Our company is in hyperdrive, we have a software release out now that’s something akin to Zillow or Airbnb.   A map that shows jobs available, but you’re not hiring some […]

OUTFRONT Welcomes Transit Riders Back

NEW YORK, NY – June 24, 2021 – OUTFRONT Media Inc. (NYSE:OUT) reveals new campaign titled ‘Live, Play, Eat, See NYC’ to excite and welcome back locals, commuters, tourists, and more as subway ridership increases to over 2.4 million trips per average weekday. With warmer weather, restrictions easing, decreases in […]

Company of the Day: Adpod Network

Company:  AdPoD Network Market:  Nationwide Headquarters: 3600 S Harbor Boulevard, Suite 173, Oxnard, CA  93035 Phone: 888-212-3763 AdPoD operates a 3 sided touchscreen network in 200 shopping malls nationwide. [wpforms id=”9787″] Paid Advertisement

IKE Smart City Installing 15 Digital Kiosks in Miami

(Miami, FL): In partnership with IKE Smart City, the City of Miami unveiled the first in a series of IKE interactive kiosks at a ribbon-cutting ceremony on June 22, 2021. Four of the thirteen kiosks planned for the Wynwood neighborhood have been installed, with the remainder to follow shortly. IKE […]

Michael Palatnek: Using Social Media to Market Your OOH Company

Michael Palatnek recently founded Phoenix Social after a stint as CEO of Posterscope USA.  Billboard Insider talked with him about the new venture. You’ve had a varied career with out of home operators (Clear Channel Outdoor, Titan) and out of home specialist agencies (C2C and most recently Posterscope).  What have […]

More About OOH Subcontractor Insurance

Earlier this week Billboard Insider posted on how to use insurance to mitigate risks or using subcontractors.  Today Stu Lee and Chris Bassler at Baller and Co Insurance give their perspective. As an out of home operator you will most likely have many different subcontractors assisting you with maintenance.  If […]