Age Advertising President Andy Goodman tells Billboard Insider that the pending sign code proposal in Los Angeles includes more digital billboards, lighting restrictions and increased penalties for violations. A proposal is in front of the city council Back in 2001 the city of LA put a billboard moratorium in place. […]
Here’s Billboard Insider’s 2021 list of 430 US out of home companies ranked by bulletin and poster faces. Four comments: This is roadside only. Bulletins and posters. We left transit, airport, street furniture and place-based companies off the list. A face is a face is a face. A bulletin, a […]
The Supreme Court granted on June 28, 2021 the petition for writ of certiorari in Reagan National and Lamar Outdoor vs City of Austin, so that the High Court will now entertain the merits of the First Amendment dispute over Austin’s allegedly content-based sign code and regulation of digital signs. […]
WASHINGTON D.C. (June 29, 2021) – Back to school means back to normal, and 53 percent of Americans say out of home (OOH) advertising is playing a role in restoring their confidence as they prepare for the next school year. Delving into demographics shows even higher numbers among 25-34 year-olds […]
CENTENNIAL, Colo. & Toronto — ( June 29, 2021) — National CineMedia (NCM), the largest cinema advertising network in the U.S., and Trooh (formerly Rouge Media), a leading U.S. media company connecting brands with millions of consumers on their daily journey out-of-home, are going back to school with a new […]
NEW YORK, June 29, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced plans for its in-person and fully live Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To […]
Company: AdTrans Markets: Nationwide Address: Parrish, FL Email: cahill@adtransinc.com Phone: 941-266-2290 Adtrans is a family owned nationwide mobile billboard company. Established in 1985 and still currently operating a fleet of both Vinyl and LED Mobile Billboards. How did AdTrans get into the out of home business? Adtrans started in 1985 […]
Direct mail has two distinct categories: An advertisers’ current customer base/list “Prospecting” direct mail; targeting people that don’t have a nexus with the advertiser. This column will cover selling against “prospecting “direct mail. Based on ad results, this should be the very easiest to sell against. The average response rate […]
NEW YORK, NY – June 28, 2021 – OUTFRONT Media Inc. (NYSE:OUT) is pleased to announce a partnership with The Farmlink Project, whose organization’s mission is to eliminate food insecurity. Formed at the start of the pandemic in 2020, the organization connects unused produce from farms to food banks across […]
Here is Billboard Insiders’ 2021 list of the top 20 US out of home companies ranked by bulletin and poster faces. We’ve updated the list through July 6, 2021. On Thursday we will publish a list of 427 US out of home companies ranked by bulletin and poster faces. Four […]
