By Andy Goodman, Age Advertising. Here are the five parts of a sign code I look at when determining the feasibility of a site for placement of an out of home structure. The first part of the sign code I look at is the section that talks about prohibited […]
As a followup to Monday’s The Better the Frame the Better the Picture post we’ve highlighted two interesting billboard structures. The first is a unique Watchfire digital billboard embedded into a structure owned by Motley’s in Richmond, VA. Yes, that’s a real 18 wheeler. Must be pretty strong steel to […]
GRAND RAPIDS, MICH — Coming off more than a year of interrupted schedules, online & off again classrooms, and overall unpredictable schooling, one of the big question’s parents are facing is education options for their students. Midwest advertising agency Extra Credit Projects (ECP) recently launched a statewide summer campaign for […]
Company: Allover Media Markets: Nationwide Headquarters: 16355 36th Ave North, Suite 700, Plymouth, MN 55446 Phone: 800-575-8762 Email: info@allovermedia.com Allover Media operates an Out of Home plant which includes convenience stores, gas stations, trucks, indoor advertising and door hangers. The company was started in 2002. Jeff Griffing is CEO. The company is a member […]
Pelican Billboards founder John D Jackson III operates a Louisiana out of home company with numerous faces including 9 digital faces. Insider talked to Mr. Jackson about where he got the name and the perils of putting up too many digitals in one market. You’re known as “The Billboard Guy”. Where […]
In response to last week’s column on digital billboard data charges New South Outdoor owner Neil Bell highlights an alternative to Verizon. What data provider do you use for your digital billboards? For the last 12 of our total 36 digital units, I have used Solve Networks. They buy data […]
San Francisco – Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, helped Verizon kick off the expansion of its 5G network in Las Vegas with the activation of 3D holograms on top of its vehicles. From Monday, May 24, to Sunday, May 30, […]
Matt Schulze of Selective Structures talked with Billboard Insider about one of the company’s unique installations. Tell us about the project It’s a monument sign for Dania Pointe, a 102 acre mixed use development in south Florida. It’s a 14 by 48 Daktronics digital billboard mounted on a monument sign. […]
Billboard Insider was curious how proof of performance works with programmatic advertising. We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising. How do you handle proof of performance with programmatic out of home advertising? We are setting the standards for Programmatic. Since the nature of […]
NEW YORK, July 6, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) welcomes Neil Shapiro, as VP, Head of Programmatic, who will lead OUTFRONT’s Programmatic Business and Sales Strategy. “I’m excited to join the team at OUTFRONT,” said Neil Shapiro. “Programmatic out of home continues its growth trajectory and I look […]
