Author: billboardinsider

IKE Smart City Installing 15 Digital Kiosks in Miami

(Miami, FL): In partnership with IKE Smart City, the City of Miami unveiled the first in a series of IKE interactive kiosks at a ribbon-cutting ceremony on June 22, 2021. Four of the thirteen kiosks planned for the Wynwood neighborhood have been installed, with the remainder to follow shortly. IKE […]

Michael Palatnek: Using Social Media to Market Your OOH Company

Michael Palatnek recently founded Phoenix Social after a stint as CEO of Posterscope USA.  Billboard Insider talked with him about the new venture. You’ve had a varied career with out of home operators (Clear Channel Outdoor, Titan) and out of home specialist agencies (C2C and most recently Posterscope).  What have […]

More About OOH Subcontractor Insurance

Earlier this week Billboard Insider posted on how to use insurance to mitigate risks or using subcontractors.  Today Stu Lee and Chris Bassler at Baller and Co Insurance give their perspective. As an out of home operator you will most likely have many different subcontractors assisting you with maintenance.  If […]

Kiera Wood On How OUTFRONT Uses Social Media

By Kiera Wood, Senior Marketing Specialist, Outfront Media I don’t think that I am the only one that is tired of talking about 2020. We all know how the last year has changed our daily lives, the way we interact with coworkers, and how we do business. What is impressive […]

Company of the Day: ADO Florida

We’ve updated and expanded our ADO Florida company of the day article based on an interview with ADO Florida Founder Clark Richards. Company: American Digital Outdoor, LLC dba ADO Florida Markets: Florida Headquarters: 1520 North Tamiami Trail, North Fort Myers, FL  33903 Email: info@americandigitaloutdoor.com Phone: 239-995-9500 American Digital Outdoor, LLC. dba ADO Florida operates […]

Rothfelder on Permit Vesting and Retroactive Enforcement of Regulations

I’ve had several clients contact me recently with the similar and familiar problem where municipalities or other regulatory authorities attempt to change the rules for permitting signs after the submission of the permit application. This tactic usually takes the form of the city simply trying to expedite the passage of […]

Adload Technologies Joins Geopath

SACRAMENTO, CA (June XX, 2021) – Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways, today announced it has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising. Adload Technologies installs smart digital displays on the back doors of commercial […]

Lindmark Adds National Sales Department

Norman Oklahoma – June 1, 2021 We listened to you, our national advertisers and agencies, and effective June 1, 2021, Elite Media Group, d/b/a Lindmark Outdoor Media and its wholly owned subsidiary, FMG North Texas, LLC, d/b/a Lindmark Outdoor, (collectively “Lindmark”) have created a National Sales Department. This department was […]

Gephart on Selling OOH Against Print Advertising

Last week I discussed how to sell out of home versus local radio. Today I’ll talk about selling out of home versus print advertising. Consumer print advertising encompasses many forms, including but not limited to newspapers, magazines, journals. I doubted the current impact of print advertising. I found consumer print advertising […]

Cone on Subcontractor Insurance

Last week Billboard Insider discussed how to compensate out of home subcontractors.  Cone Companies Brian Cone reminds Billboard Insider that you need to require subcontractors to carry insurance. What insurance should an out of home company require from contractors? An out of home advertising subcontractor should be required to carry […]