Author: billboardinsider

Lamar Revenue Up 28% During 2nd Quarter 21

Lamar’s revenue grew 28% during the second quarter of 2021.  Here are the results from the Lamar’s 2Q 21 earnings release together with a selection of Sean Reilly’s comments during the conference call. Revenues grew 28% to $445 million.  Lamar CEO Sean Reilly expects Lamar’s total 2021 billboard revenue to […]

Outfront Revenues Up 53% in 2Q 21

Outfront organic revenues grew 53% in the second quarter of 2021.  Here are the results from the OUTFRONT 2Q 21 earning release, Outfront 2Q 21 earnings deck and conference call. Revenue grew by 53% to $341 million in the second quarter of 2021. Local revenues increased 51%.  More encouragingly national […]

Out of Home’s Hottest Ad Category – Part 2

Yesterday Adquick co-founder Connor Burden discussed how to make effective out of home recruiting ads.  Today he talks about attribution and the time and place for QR codes. Okay, let’s talk attribution – can you break down what this looks like in action? The foundation of OOH attribution is OOH […]

Pearl Outdoor Expands in Nashville

(Montclair, New Jersey) Pearl Media is proud to announce its newest out-of-home advertising partnership with Old Town Trolley, Nashville. This new partnership provides Pearl Media and their clients the ability to transform over twenty transportation vehicles into large format out-of-home media assets throughout Nashville.   It expands on Pearl Media’s already […]

Link Media Adds Reker As GM West Virginia

Link Media Outdoor is pleased to announce that Reid Reker has accepted the position of General Manager of the West Virginia market. His OOH experience includes General Manager for Adams Outdoor in IL and Sales Manager for Fairway Outdoor in OK and TX. In addition, Reid has also held Vice […]

Out of Home’s Hottest Ad Category – Part 1

Help wanted ads are a hot out-of-home category as the economy recovers from COVID-19. Today and tomorrow AdQuick cofounder Connor Burden tells Billboard Insider how to help clients get the most out of recruiting ads. Help Wanted Ads: why’s this a hot category? We’ve seen an increase in demand from […]

San Jose Airport Reviews Digital Billboards

The San Jose airport has completed an environmental review of a project to install digital billboards billboards on the north and south approaches to the airport on US Route 101. The signs will be 60 feet above the ground and incorporate a non-illuminated San Jose Airport logo 9’5″ by 8′. […]

Lindmark to be named to the 2021 Inc 5,000 fastest growing companies.

Lindmark Outdoor Media tells Billboard Insider that they have made the Inc 5000 list of fastest growing companies for the third year in a row.  The 2021 list will be released later this month.  Billboard Insider talked with Janae McDonald, Lindmark Outdoor Media’s director of Human Capital. What criteria does […]

Kencko Dips a Toe in OOH

NEW YORK, AUGUST 4th 2021 – kencko, the direct-to-consumer nutrition brand known for its all-natural, pre-made smoothie mixes that help people get their daily recommended servings of fruit and veggies, teamed up with NYC-based Adgile Media Group last week to launch its first out-of-home advertising campaign. The campaign, adorning a […]

Dentsu international Leader Bhasin Headlines WOOH Asia Forum

Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom Goddard. This virtual event will be held on October 28. Bhasin, who is also a member of the Dentsu International […]