Company: Big Outdoor Markets: Nationwide Headquarters: 1528 Slocum St, Dallas, TX 75207 Phone: 214-969-5800 Email: info@bigoutdoor.com Big Outdoor owns and operates high profile billboards, wallscapes bulletins and transportation advertising in 11 major US cities. The company was started in 2013. Billboard Insider talked with Ian Rappaport, the company’s EVP, Director of Sales. Tell us about […]
By Kevin Gephart When you get the feared cancellation call, don’t overreact! Most OOH company’s contracts don’t allow for cancellation. The reality–it is very tough to hold a client to a contract, especially if you want to get paid. Be focused on winning the war not the battle. Take a […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
A reader writes My longtime customer’s artwork and vinyl look terrible, but I can’t get them to even respond to my requests to update. Starting to make me and them look bad. Any suggestions? We asked Melody Robert of Out of Home Creative what she would do and she said […]
Insider heard from Chad Kaehr of RMG Outdoor on Out of Home supply chain issues. Everything is more expensive. Yes, steel prices are increasing quite dramatically, but other costs associated with materials have increased as well. Shipping, hardware, paint, labor, etc. How are lead times? 6-10 weeks depending on the […]
Company: Bender Billboard Markets: New Mexico Phone: 575-390-3950 Email: BenderBillboard@live.com Bender Billboard operates a billboard plant in Hobbs, New Mexico, including a digital and static billboards. Bobby Pennell is the firm’s owner and president. The company was the subject of a September 2009 Signs of the Times article in which it […]
Randy Burkett has 42 years experience in the out of home business. Last week Randy talked about sign development. Today he explains how automated sales platforms can boost revenue and what’s important when you sell your out of home company. Automated Sales Platforms I signed up one billboard with Blip. […]
Digital billboard maker Daktronics has released financials results for the first quarter of FY 2022 (3 months ended July 31, 2021). Revenue increased 1% to $145 million. Net income declined from $7.5 million during the 3 months ended August 1, 2020 to $3.7 million during the 3 months ended July […]
By Kevin Gephart A lot has been written about the making of a great OOH media sales pro…. Mark Natzke (known around the Green Bay/Milwaukee area as Mipps??!), who passed unexpectedly on Aug 25 at the age of 53 in his home in Wauwatosa, WI., embodied that and much more. […]
Thanks to Clear Channel Airports, there’s a super cool experiential campaign (see attached photos) live at Austin-Bergstrom International Airport to promote an upcoming Rolling Stones concert taking place on November 20th at the Circuit of The Americas (Formula One Race Track). This inventive display is live through September 26th. In […]
