Author: billboardinsider

Link Media Taps Conley to Manage Southeast US

Link Media Outdoor is pleased to announce that Brian Conley will be their newest General Manager for their Southeast markets starting this Monday. Brian has 23 years’ experience in outdoor with Lamar Advertising. Brian spent the last 8 years as GM of the Knoxville, TN market, and prior to that, […]

Closing the Out of Home Advertising Sale

Closing a sale isn’t a magical recipe of words/phrases; it is a strategic conclusion to a specific process. Identify the decision-maker, ask good questions, design an intelligent solution,  use spec creative, include a service contract, display a concise summary page and the close should be natural. State in your proposal […]

Harrelson Joins Allison Outdoor

John Harrelson has been hired as an Account Representative for Allison Outdoor Advertising.  John is moving to the mountains from Alexander City, Alabama where he previously worked as an Account Rep for Transformation Media, the billboard arm of 84 Lumber.   John’s role at Allison Outdoor will be to manage and […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the day: Barletta Outdoor

Company:  Barletta Outdoor Advertising Markets:  Pennsylvania Address: 15078 Capouse Ave, Scranton PA. 18059 Email: Barlettaoutdoor@gmail.com Barletta Outdoor Advertising operates two wallscapes in Scranton, Pennsylvania.  the company was created in 2019. Robert Barletta is the founder and owner. [wpforms id=”9787″] Paid Advertisement

Inflation Is Up!

This chart says it all.  Inflation (e.g. the 12 month change in the CPI) has increased from an annual rate of 1-2% up to 5-6%. Too early to tell whether this is a short term post covid supply shortage phenomenon or long term inflation induced by an increase in the […]

Esther Raphael on brands which didn’t pull back during Covid and thrived.

Yesterday, Intersection CMO, Esther Raphael talked about post-covid revenge spending and out-of-home. Today, she talks about the brands which didn’t pull back during Covid and are thriving.  In January, Intersection formed Creative Labs to perform in-house creative for clients.  How’s it going? It’s going amazing. Last year, so many teams […]

Where Is SignBird This Month?

  This month, SignBird has been in North Carolina! Our friends at Riley Outdoor & Patriot Outdoor hired the team tp visit their markets. That would be 11 different counties in the Tar Heel State. Within 30 days the SignBird team visited all billboard faces and produced approach and aerial […]

Company of the Day: Barfield Outdoor

Company: Barfield Outdoor Markets: North Carolina Address: 2368 Summerlin’s Crossroads Rd, Mt Olive NC. 28365 Email: ken@barfieldoutdoor.com Phone: 919-738-4199 Barfield Outdoor operates an out of home plant with 16 faces in North Carolina.  Ken Barfield is President.  Zach Barfield is Vice President. How did you get in the Out of […]

Clear Channel Outdoor Americas At a Glance

Here’s an overview of Clear Channel Outdoor’s 2Q 2021 performance prepared by Paul Wright and Carson Frost at SignValue. SignValue offers billboard valuation and advisory services nationwide.  You can contact SignValue at 480-657-8400 or info@signvalue.com. [wpforms id=”9787″] Paid Advertisement