Author: billboardinsider

Four Reasons To Recruit Specialized Sales Reps

Most of your sales staff should be composed of generalists but having a couple of key specialists in advertiser categories can be very profitable. Newspapers have practiced this for years. Muscle-build your sales team with 1 to 3 key specialized sales reps. Strategically identify and target your top five advertiser […]

Kwik Trip Appoints Talon as OOH Media Partner

New York, NY – October 7, 2021 – Talon America, a leading independent Out of Home (OOH) media specialist, today announced that it has been appointed as U.S. OOH media agency partner by Kwik Trip, a family-owned convenience store chain based in La Crosse, WI. Kwik Trip is expanding into new markets and Talon was selected as […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Bus Bench Ads

Company: Bus Bench Ads Markets: Nationwide Address: 5555 Inglewood Blvd, #206, Culver City CA  90230 Email:  Anna@busbenchads.com Phone: 424-228-4424 Bus Bench ads is an agency which places out of home advertising on bus benches in the following cities: Dallas Denver El Paso Los Angeles Nashville Omaha Philadelphia Phoenix Sacramento San Diego Spokane Tampa Tucson   […]

A New OOH Lender: Verde Outdoor Capital

Startup Verde Outdoor Capital, LLC is seeking to make loans of $1-$50 million to out of home owners and operators.  Billboard Insider talked with Verde Outdoor Capital President Rickard Strom. On forming Verde Outdoor Capital I’ve been a commercial lender for 20 years.  I have always liked helping small to […]

Blip Releases Small and Medium Business Sentiment Index

OREM, Utah, Oct. 7, 2021 /PRNewswire/ –Blip announces availability of its Blip Marketplace Index (Blip MI), a proprietary index reflecting purchasing trends and sentiment on Blip’s out-of-home marketplace. It is derived from millions of data points across approximately 20,000 SMB billboard budgets. As broadcast advertising is often first to be trimmed with tightening […]

Billboards Mock Facebook Outage

Facebook and Instagram were down for 8 hours on Monday.   The UK post office ran billboard mocking facebook.  The campaign highlights the ability of digital out of home advertising to send timely and flexible messages as well as the fact that social media gets used to amplify out of home […]

Plug Talk and Intersection Take Over Penn Station

New York, NY – October 6, 2021 – Plug Talk Media, an Out of Home (OOH) advertising agency, has announced a partnership with Intersection, an experience-driven Out of Home media and technology company, to completely take over Penn Station in New York City with an interactive art sale featuring over […]

WOW Media to Install New Digital at Inglewood Downtown Market Street Promenade

October 4, 2021—LOS ANGELES—Today digital signage leader WOW Media announced its most artistic full-motion digital outdoor billboard to date. The new board will be located at the intersection of South La Brea Avenue and Manchester Blvd., the high-profile entrance to Inglewood’s Downtown Market Street Promenade. The full-motion digital display will […]

Company of the Day: Bullfrog Outdoor

Company:  Bullfrog Outdoor Markets:  Michigan, Indiana Headquarters:  220 Club Course Drive, Fort Wayne, IN. 46814 Email:  charliebullfrog@comcast.net Phone:  260-625-JUMP Bullfrog Outdoor owns a 45 structure, 110 face out of home plant around Ft Wayne.  The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort Wayne. […]