Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has been selected as the supply-side platform (SSP) for Scentre Group’s inhouse digital network, BrandSpace, providing programmatic access to its high impact inventory in New Zealand. Scentre Group is the owner and operator of five Westfield Living […]
Company: Cincy Digital Headquarters: 7811 Laurel Ave. Cincinnati Oh. 45243-2608 Markets: Cincinnati, Ohio Phone: 513.342.6866 Email: sales@cincydigital.com Cincy Digital LLC is a locally owned OOH media firm in Cincinnati, Ohio. Cincy Digital owns one well located billboard with both north and southbound reads in a prime location on I-71 between two premier upscale shopping destinations. […]
What’s in a good out of home sales contract? There’s a tension between keeping a short term ad agreement to one page and the need to avoid conflict by being specific. Here’s a one-page static billboard ad contract. We’ve added our comments in italics explaining the importance of each section. […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Gemini and Vector Media have come to an agreement where Gemini has purchased the iconic digital billboard at 3 Columbus Circle for a 3-year term. This will mark the longest OOH buy Gemini has made to date. The billboard was the former home to the CNN logo. If you’ve walked by […]
Old billboard lease language can get you into trouble. That’s the lesson of Adams Outdoor Advertising v Long. Here are the facts. In the 1930’s the Consolvo Chesire ad agency entered into a billboard lease to put a billboard on property in the city of Hampton. The lease stated that […]
To get commuters in the spirit, OUTFRONT XLabs designed Spirits on the Moove, a Halloween-themed mobile Augmented Reality (AR) experience. The OOH-first experience allows outdoor audiences to capture commuter ghosts going about their day using Instagram Stories and a set of playfully animated AR filters accessible when scanning embedded QR […]
Company: Chirico Media Market: Indiana Headquarters: 4405 Massachusetts Ave, Indianapolis, IN 46218 Phone: 317-941-6040 Email: jameswscott@chiricomedia.com Chirico Media operates a two sided digital billboard on I-65 south of Indianapolis and 2 static billboard structures located at 4405 Massachusetts Avenue in Indianapolis and on SR 37 near Big Bend Road in Morgan […]
Uber has finally unveiled its latest brand activation and long-term takeover atop the historic Bruckner building and against the coveted NYC skyline. Uber’s new five-year takeover of this sign, operated and designed by Clear Channel Outdoor, marks only the 7th brand to adorn this historic landmark in the sign’s nearly […]
Dentsu APAC CEO and India chairman Ashish Bhasin pulled no punches in an enlightening interview with WOO President Tom Goddard which opened this week’s virtual Asia Forum. While Bhasin was bullish about the recovery in Asia – although he said it differed markedly country by country – and for the […]
