Author: billboardinsider

Jesse London Wishes He’d Left Corporate Life 10 Years Earlier

In 2020, Jesse London formed TierOne Media after a career which included stints at Clear Channel Outdoor and OUTFRONT.  TierOne owns 51 billboard faces in Alabama and Florida, including 31 digital billboard faces.  Billboard Insider asked London what he’s learned after a year one his own. What do you know […]

Alfi and Slice to Install AI Kiosks in Baltimore Airport

Miami Beach, FL / January 20, 2022 – ALFI (NASDAQ: ALF) (“Alfi”), an AI enterprise SaaS advertising platform, announced today it has reached an agreement with  Slice Wireless Solutions, Inc. d/b/a SmartCity Wireless Solutions of BWI, Inc.  an award-winning wireless solution provider, and will begin installations of its “targeted” artificial […]

OOH Capital Adds 3 Partners

OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the arrival of three new partners, covering Asia, the United States and Benelux. The new partners are Jim Liu, formerly Zenith Media Head of OOH in China and later instrumental in setting up […]

Inflation Raising Out of Home Costs

  Chart Source:  US Inflation Calculator The US inflation rate accelerated to 7% for December 2021.  That’s the highest inflation has been in 40 years.     Cost pressures are impacting out of home. Vinyl input costs are up more than 30% from pre pandemic levels. Shipping costs are up nearly […]

McConnell Named Formetco Digital Sales Manager

Duluth, GA – Formetco, the nation’s leading supplier and manufacturer to the outdoor advertising industry, has promoted Digital Billboard Sales Manager, Britt McConnell to Director of Digital Sales. After running his own sign business, McConnell joined Formetco as Print Division Sales Manager in 2010. Nearly doubling revenue within the first […]

Company of the Day: Encore Outdoor

Company:Encore Outdoor Markets: Pennsylvania, New Jersey Headquarters:  PO Box 494, Hawley, PA  18428 Phone: (570) 493-2346 Email: info@encoreoutdoorllc.com Encore Outdoor was founded in 2012 and has an out of home plant of approximately 56 faces including 9 digital faces in Northeast Pennsylvania and Northwest New Jersey.  Glenn Khoury is General Manager and […]

Andy Goodman’s Caution to Newbies

Today out of home site development expert Andy Goodman gives a caution to newbies and talks about when and how to approach city planning departments. A caution to newbies I have meetings with a newbie or landowners.  We meet for 2 hours.  My comment at the end of our conversation […]

Sales Tip: OOH Reaches Ten Times the Audience for the Cost of a Super Bowl Ad

By Steve Nicklin, SVP Marketing and Analytics, OAAA With the NFL playoffs picture now decided, there’s building anticipation about Super Bowl LVI on February 13. Most advertising professionals know that the Super Bowl is the most expensive media platform available, and this year’s thirty-second spots are projected to hit a […]

Jim Poage On Minimizing OSHA Record Keeping Fines

Poor record keeping is one of the top OSHA citations each year .  Billboard Insider talked with Formetco’s Safety Director Jim Poage to learn what record keeping requirements OSHA expects from out of home companies. What is the OSHA requirement for record keeping? Employers are required to keep accident, illness, […]

Huntington Outdoor Acquires Indian Creek Outdoor

Greenville, OH – January 12th, 2022, Huntington Billboards, an owner, and operator of outdoor advertising signs throughout the Midwest, announced today that it has acquired southern Ohio billboard company, Indian Creek Outdoor. Justin Powell (CEO of Huntington Billboards) on the Transaction: “Indian Creek Outdoor was built and managed by the […]