Author: billboardinsider

Selling Political Candidates on OOH

“All politics are local” is an axiom that proves OOH is the most powerful media to drive political campaigns. Now is the time to pursue political candidates for the mid-term primary elections prior to and including the general election on November 8, 2022. Check your state’s Secretary of State website […]

Who Has What US Out of Home Market Share

Last week Billboard Insider posted US billboard market share figures.   Here are market share figures for the entire US out of home industry (e.g. billboards, place based, transit/airport, street furniture) based on the first 9 months of 2021.  The independent out of home companies account for 38% of the market, […]

Circle Graphics Partners with ODN

Circle Graphics and ODN are pleased to announce a new three-year partnership covering almost every aspect of OOH print production. The teams at both companies have known each other for many years, and this foundation of trust and respect enabled a mutually beneficial agreement. “We are very pleased to be […]

OUTFRONT Celebrates Black History Month

NEW YORK, NY – February 4, 2022 – OUTFRONT Media Inc. (NYSE:OUT) is proud to launch its Black History Month campaign in partnership with 100 Black Men of America, Inc. titled “I’m Next,” which celebrates and supports black youth and black mentorship across the country. 100 Black Men of America […]

Company of the Day: Freeway Advertising

Company:  Freeway Advertising Markets:  Arizona, Montana, Nevada and Utah Address:  2604 West Van Ross Drive, South Jordan, Utah  84095 Email: sales@freewayadvertising.com Phone: 801-243-4255 Freeway Advertising operates a billboard plant with 5,197 faces in Arizona, Montana, Nevada and Utah.  The company was started in 1972 [wpforms id=”9787″] Paid Advertisement

Who has the biggest billboard market share in the US?

Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share).  Here’s the surprise.  Independents are the biggest single block of US billboard revenues.  Independents make up 34% of […]

Wes Frick On What’s In a Good OOH Ad

Wes Frick is a free lance billboard designer located in Denver, Colorado.  His company is Wes Frick Design.   Billboard Insider talked with Frick about what makes an effective out of home ad. How did you get into out of home ad design? I graduated college and worked at Lamar designing […]

JD Decaux issues 500 million euro 8 year notes.

JCDecaux issued 500 million euro ($571 million US) 8 year notes at a coupon rate of 1.625%.  The funds will be used to refi existing debt and for general corporate purposes.  The offer was oversubscribed by 3 times.   The refi comes follows last week’s announcement that the JCDecaux revenue grew […]

OUTFRONT’s 5 Big OOH Trends For 2022

The OUTFRONT 2022 Advertising Trends Report was created to empower marketers and brands with relevant ideas to help engage with today’s active consumers on the move. These are the five macro-trends sure to guide media decisions in 2022: Trust Issues Less URL, More IRL Connecting the Dots Reaching Audiences on Their Terms […]

Company of the Day: Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The third generation, Dan Franklin, is active in the business today. The company operates a […]