by Richard Rothfelder, Partner, Rothfelder and Falick Once again, controversial national events have application to the billboard industry, in this case on billboard administrative rules. In particular, on April 18th, a Federal District Judge ruled that the mask mandate rules imposed by the U.S. Center on Disease Control (“CDC”) were […]
Indianapolis, IN – March 1, 2022, Stark Capital Solutions, an OOH industry-leading lender and capital provider for over two-decades, announced today a partnership with SignBird to provide marketing resources as part of Stark’s financing packages. SignBird produces breathtaking and eye-catching drone photography and videography, approach footage, ride sheets, and web […]
Q1 2022 ad spending rose +13% according to Standard Media Index who captures actual invoicing data from all major holding companies and most major independents, representing 95% of national brand ad spend. Overall March 2022 continued to push upward from last month, breaking a new record high for the month […]
Many cities require you to takedown a certain number of square feet of billboard advertising in order to construct a new static billboard or in order to be able to convert a static billboard into a digital billboard. Today out of home development expert Andy Goodman talks about takedown ratios. […]
Nobody likes to have to enter in passwords to every different site, let alone try to remember their latest password that seems to change every month. Stytch, a developer platform for passwordless authentication, is telling people they can forget about forgetting passwords in its new “Go Passwordless” campaign. The […]
ATLANTA, GA April 19, 2022 — Soofa, a provider of solar-powered smart city technology and digital signage, has partnered with InSite Street Media, a leader in street-level media and college campus signage, to offer advertising on Soofa’s assets in Atlanta, GA. InSite Street Media will be the exclusive advertising sales […]
Company: Intersection Markets: Nationwide US Headquarters: 10 Hudson Yards, 26th Floor, New York, NY 10001 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a nationwide network of digital and static screens across multiple urban markets in the US including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Minneapolis, New Jersey, Pittsburgh […]
WCBI-TV of Columbus, Mississippi recently bought 2 digital billboards. Billboard Insider talked with Kalil and Co, the broker on the transaction. What got the TV station interested in the digitals? We are able to capitalize on our 50+ years in media M&A business to find synergies amongst out-of-home, television, radio […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
It’s standard to include non-compete language in an asset purchase. A non-compete needs to be limited as to geography and time or it might be thrown out. That’s the lesson of Wolverine Sign Works v Powers. Here are the facts. In 1926 Leo Powers sold 20 billboard faces in 6 […]
