New York, NY and Sydney, Australia – June 1, 2022 –Out-of-home (OOH) ad tech leader Broadsign today announced Broadsign Ads – formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 – with extended market reach in the U.S. and Australia. The pDOOH-specialty demand side […]
London, UK: To mark 70 historic years, digital out of home screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of Her Majesty the Queen. From the screen above Glasgow central station to […]
Inflation has increased from 1.5-2% annually to 7-8% annually. Take a look at this chart. Source: US Inflation Calculator When you drill down into the numbers you can see that inflation picked up in the last half of 2021 when the last round of covid stimulus vastly expanded the money […]
Several readers asked us what’s in The Ultimate OOH Sales Guide. The Ultimate OOH Sales Guide consists of 38 chapters by out of home sales expert Kevin Gephart on different aspects of selling out of home. The second part of the book consists of 43 of the best articles Billboard […]
NEW YORK – May 31, – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today the 2nd Digital Out-of-Home (DOOH) CPG Event with strategic partner Quotient (NYSE: QUOT), the leading digital media and promotions technology […]
Company: KS Billboards Markets: Kansas Address: Wichita, Kansas Email: sales@ksbillboards.com Phone: 316-425-4125 KSBillboards.com has 11 faces to advertise on in the Wichita, KS billboard market and 2 more on the way in the immediate future! Billboard Insider talked with Kacie Edwards How did you get into the out of home […]
Last week the East Lansing City council approved an Amended Settlement and Release Agreement with Adams Outdoor to resolve several matters relating to three Adams lawsuits over digital billboards. The lawsuits were settled in 2019 but the amended settlement agreement addressed open items. The amended settlement includes: One 14′ […]
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told 400 delegates at WOO’s Global Congress in Toronto. OOH has recovered strongly from the pandemic when, said […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
At this week’s JP Morgan Global Tech and Media conference Sean Reilly gave a short course on how Lamar approaches M&A. M&A We do an awful lot of M&A. Last year we did a little over $310 million in billboard transactions. The average transaction size was $6 million. So it’s […]
