Author: billboardinsider

A New Lending Fund for Small Out of Home Borrowers

Billboard Loans Management, LLC has launched Billboard Loans Fund Three, LLC, an income-oriented loan and investment fund which commenced operation on June 1, 2022.  The fund was formed with capital from accredited investors, supplemented by a line of credit from Washington Trust Bank.  The fund seeks senior secured out of […]

Rate this Ad with Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Legends Outdoor

Company: Legends Outdoor Market: Maryland, Pennsylvania, West Virginia Email: ssnyder@legendsoutdoor.com, stevesarkady@gmail.com Phone: 410-489-4723 Legends Outdoor operates a billboard plant with approximately 22 faces in Virginia. Here’s our previous interview with Steve Snyder. Steve, tell us about the history of Legends Outdoor?   We started Legends Outdoor in 2005. Previously I had worked at Clear Channel as […]

RIP Gene Wingate

Harley Gene Wingate of Berryville, Arkansas was born January 9, 1941, in Oklahoma City, Oklahoma to Roy and Evelyn (Fagan) Wingate. Harley passed away Saturday, May 28, 2022, in Rogers, Arkansas, at the age of 81. Harley is survived by his children Robert Gene Wingate, Michael Wayne Wingate, Kenneth Charles […]

Lamar Marks Pride Month

Baton Rouge, LA – June 2, 2022 – In celebration of Pride Month, and as part of the company’s ongoing support for the LGBTQ+ community, Lamar Advertising is once again sharing a message of acceptance, equality, and tolerance on its national network of digital billboards. Throughout June, Lamar will display […]

Vistar Adds Reach and Frequency Tools

NEW YORK (June 2, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the launch of reach and frequency planning capabilities to inform media allocation pre-campaign. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning […]

Company of the Day: Lakeland Outdoor

Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida  33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards.  The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa.  Kathy Oertel is the firm’s general […]

Scott Wells Says the Vibe is Positive

Clear Channel Outdoor CEO Scott Wells was bullish on out of home at yesterday’s 50th Cowen Tech, Media and Telecom conference. The big picture The last two weeks we’ve had our US Outdoor conference and the global outdoor conference…the vibe at all of those is really positive.  The industry has […]

Broadsign Expands in US and Australia

New York, NY and Sydney, Australia – June 1, 2022 –Out-of-home (OOH) ad tech leader Broadsign today announced Broadsign Ads – formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 – with extended market reach in the U.S. and Australia. The pDOOH-specialty demand side […]