Trailhead Media, the private out-of-home company owned by Viking Global Partners, has appointed Randy Otto as President and CEO. Otto has 46 years of experience in the out-of-home industry rising through the ranks at Pattison Outdoor to become President in 2004. Otto retired from Pattison in 2019 and joined Trailhead this […]
Author: billboardinsider
Branded Cities Launches Digital Spectacular at Moxy in LA
New York, NY– June 1, 2022 – Branded Cities, North America’s premier Out-of-Home and iconic media company, has officially launched its newest digital spectacular, The Moxy, at Marriott’s Moxy and AC Hotel Downtown Los Angeles. The impactful new signage is directly across from the Los Angeles Convention Center and Crypto.com […]
Catalina and Volta Partner
PETERSBURG, FL – June 7, 2022 – Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce. Volta’s EV charging stations, […]
Company of the Day: Legacy Outdoor
Company: Legacy Outdoor Advertising Markets: Iowa, Kansas, Nebraska, Missouri, South Dakota Address: 920 E 56th St, Suite B, Kearney, NE 68847 Email: sales@legacybillboards.com Phone: 1-800-628-6060 Legacy outdoor was formed by the merger of USA Outdoor and CK Outdoor. The company owns 650+ posters, bulletins and digital billboards in Iowa, Kansas, […]
US Out of Home Revenues Up 41% in 1Q 2022
WASHINGTON D.C. (June 6, 2022) – Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The digital OOH format led total […]
Departure Media Awarded Columbus Georgia Airport Contract
CHARLESTON, S.C., June 1, 2022—Departure Media, Inc. (DMI), a 100% woman-owned business and the largest prime ACDBE advertising concessionaire in the country, has added Columbus Airport (CSG) to its client roster. This is the second airport that DMI has added in the last few months. In February, the company was […]
Digital Billboards Provide Community Benefits
By Daktronics OOH Advertising Daktronics digital billboards are the ideal medium for advertising. But did you know they can be used to make communities safer and better informed? They can even provide an outlet for local artists. Here are some ideas for many different ways to make your digital display […]
Actions Matter When a Lease is Silent
A court will look at behavior to determine a lease default if there are no payment terms in a lease. That’s the lesson of Chastant v Headrick Outdoor. Here are the facts In 1985 Headrick Outdoor leased two billboards on property owned by Leon Chastant. The leases provided for annual […]
A New Lending Fund for Small Out of Home Borrowers
Billboard Loans Management, LLC has launched Billboard Loans Fund Three, LLC, an income-oriented loan and investment fund which commenced operation on June 1, 2022. The fund was formed with capital from accredited investors, supplemented by a line of credit from Washington Trust Bank. The fund seeks senior secured out of […]
WOOH Awards to Brendon Cook, Burr Smith, Charmaine Moldrich and Ricardo Queirós da Costa Bastos
The World Out of Home Organization (WOO) has announced its first Annual Awards since 2019 at its Toronto Global Congress, held this week from May 25-27. This is WOO’s first in-person Global Congress since pre-pandemic Dubai in 2019. Lifetime Achievement The Lifetime Achievement Award goes to oOh!media co-founder and former […]