Cannes, 20 June 2022 – In 2019 WARC, the global authority on marketing effectiveness, launched the highly successful Anatomy of Effectiveness report at Cannes Lions. Three years on, an updated edition is released at this year’s Festival, to give brand marketers, advertising agencies and media owners a fresh perspective on […]
Standard Media Index tracks invoicing data from the major ad agency holding companies which represent 95% of national brand ad spend. The Standard Media index figures show that national brand out of home spending was up 70% in the first quarter of 2022 and 42% for the first two months […]
Jason Morgan, the publisher of Daily Billboard Blog, is publishing Made You Look 500 Eye Catching Ideas from the Sprawling Skies of Los Angeles. Billboard Insider interviewed Morgan. Jason, tell us about the book. In essence, it’s a love letter to the OOH industry. “Made You Look!” features over 500 eye-catching […]
Company: LMR Digital Markets: Gonzales, Louisiana Address: 322 S Airplane Hwy, Gonzales, Louisiana, 70737 Email: lmrdigital@eatel.net Phone: 225-445-3614 LMR Digital operates a two-sided 14′ by 48′ digital billboard on Airplane Highway in Gonzales, Louisiana. Denise Crifasi tells Billboard Insider that during covid the company put Bible verses with messages of […]
Billboard Insider asked home sales expert Kevin Gephart to describe The Ultimate OOH Sales Guide and he said this: We tried to make it as systematic as possible. We start at the beginning. We talk about the needs analysis, we talk about solving customer problems, we take it all the […]
CARL, GA (June 16, 2022) — goodr, the brand known for its budget-friendly active sunglasses and irreverent approach to marketing, is thrilled to announce its first large-scale awareness campaign in collaboration with Lamar Advertising, which will take an approach unique to the absurdity that is goodr. goodr is an active […]
Company: Light It Up LLC Markets: Louisiana Email: mydigitalbillboard@gmail.com Phone: 318-302-0155 Light It Up, LLC. operates a static and digital billboard plant with 5 static faces and four digital faces in Central Louisiana. [wpforms id=”9787″] Paid Advertisement
BOSTON — June 15, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, released new research citing 77% of consumers are noticing their physical surroundings more now than before the pandemic. Fifty-two percent of respondents say they are renewing their connection with the outdoors while reducing […]
Outdoor Solutions Group is proud to announce a digital technology evolution within the New York Waterway ferry system’s advertising program. Within the iconic NY Waterway ferry terminals and ferries, the new digital network media opportunity provides advertisers eye-level dynamic digital canvases to reach their target audiences of thousands of people […]
Grocery TV, the largest digital advertising network in U.S. grocery, today announced it is adding 2,600 point-of-sale displays to its network through a new partnership with one of the largest conventional supermarket companies in the U.S.— which includes prominent regional brands Fresco y Más, Harveys Supermarket, and Winn-Dixie stores. “SEG […]
