Author: billboardinsider

WOW Launches Online Booking Platform

JULY 19, 2022—LOS ANGELES—Full-motion digital sign pioneer WOW Media is pleased to announce the launch of WOWNOW — a first of its kind technology platform      for      short-term digital billboard campaigns across the WOW Digital Billboard Network.   Advertisers seeking to book campaigns in Los Angeles on WOW’s giant digital and      full-motion […]

H.I.G Capital Aquires Watchfire Signs

DANVILLE, Ill. – July 26, 2022 – H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $50 billion of equity capital under management, is pleased to announce that one of its affiliates has completed the acquisition of Watchfire Signs, LLC (“Watchfire” or the “Company”). Headquartered in Danville, Ill., Watchfire […]

Answers to Your Questions on the Watchfire Purchase

To get the story behind today’s announcement that H.I.G. purchased the Watchfire Signs, Billboard Insider reached out of H.I.G. with some questions. Who are the H.I.G principals who will be active in the investment? Ryan Kaplan, Managing Director, and David Miller, Principal, will be engaged with Watchfire. What intrigued H.I.G […]

JCDecaux Renews Shanghai Metro Contract

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that it has signed a 15-year contract to extend the advertising operations of lines 1 to 13 of the Shanghai Metro as well as 5 new lines (lines 14 to 18). This contract, awarded following a tender, […]

Company of the Day: Meadow Outdoor

Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming, Utah Headquarters: PO Box 331, The Dalles, OR  97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the […]

Vendor Profile: Productivity Fabricators

Vendor:  Productivity Fabricators Address: 2332 Flatley Rd, Richmond, IN. 47324 Email: jonodom@cyberprofab Phone: 765-966-2896 Productivity Fabricators is a private family owned and operated billboard structure fabricator located in Richmond, Indiana.   The company has 16 employees and a 40,000 square foot plant.  Productivity Fabricators is a member of the OAAA and […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

How to Turn $20 LED Lights into a Million “Dolla” Design

Billboard Insider’s note: Independent operators in smaller markets don’t have unlimited creative budgets.  That’s this billboard campaign by Durden Outdoor deserves attention.  Sometimes smarts can substitute for money.  Kudos to Bill Durden and Out of Home Creative’s Melody Roberts.   By “Dolla” Bill Durden, VP and Creative Director, Durden Outdoor […]

Volta Partners with Hoboken for Ad Supported EV Charging Stations

SAN FRANCISCO, CA (July 21, 2022) – Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, today announced its partnership with the City of Hoboken to install 25 conveniently located public EV charging stalls for the City’s residents, annual visitors, and commuters over the […]

Company of the Day: Micro Outdoor

Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Email: sales@microoutdoor.com Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland.   Many of the boards are double stacks.   The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, […]