Author: billboardinsider

Company of the Day: Oldham Boy Outdoor Advertising

Company: Oldham Boy Outdoor Advertising Markets: Illinois Address: 2311 North Main St., Eldorado, IL. 62930 Email: oldhamboy@frontier.com Phone: 618–841-2228 Oldham Boy operates a 10′ by 20′ digital billboard on US Route 45 in South Eldorado, IL.  Pricing is $350-375/month.  Roy Oldham is the company’s owner.  The company was started in […]

10 Things I’ve Learned From Building 100 Digital Displays

I have put up 100 digital displays in the last 15 years and I have learned a whole lot about how to do it successfully. More often than not, I had to learn the hard way. Here are 10 things to consider. 1.  Don’t go cheap on your display. You […]

Statler Billboards Divests to McWhorter Media Group

Statler Billboards is pleased to announce the sale of its 62 out of home advertising faces in the Pittsburgh, PA DMA to McWhorter Media Group. Williamson & Associates acted as exclusive broker and advisor to the seller. Statler Billboards is a local family-owned business originally started in 1990. Their coverage […]

OUTFRONT and Times Square Alliance Team for Family Campaign

  (Times Square, N.Y. – September 7, 2022) The Times Square Alliance and OUTFRONT Media Inc. (NYSE: OUT) reveal a new campaign titled Times Square is for Families to welcome both local and visiting families to the Crossroads of the World. Launching as summer ends and many children are returning […]

Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession

Today’s podcast guest is Dr. Rick Wilson, Associate Professor at Texas State University San Marcos, has written extensively about the impact and effectiveness of out of home advertising. Here are some highlights. How did you get involved in studying out of home advertising? The short answer is that my dissertation […]

Who’s Paying What Out of Home Dividends?

Lamar Advertising declared a quarterly dividend of $1.20 per Class A and Class B share payable on September 30, 2022.  Works out of a 5.2% yield on the company’s current stock price of $92.98.  Here’s Lamar’s quarterly dividend for the past year.  The yield is the annualized dividend divided by […]

DPAA Global Summit Speakers Announced

NEW YORK – September 6, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today initial speakers for its Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) in New York […]

Company of the Day: Ohio Outdoor

Company:  Ohio Outdoor Markets:  Ohio Email: Ben@ohio-outdoor.com Phone: 330-464-8539 Ohio Outdoor operates a plant of 22 static and digital billboards in Ohio.  In addition to operating an out of home plant the company assists others with constructing and managing static and digital billboards.    Billboard Insider talked with Ben Harbaugh, the firm’s […]

Matt Schulze on Converting a Structure from Static to Digital

A reader asks “how much will it cost to convert an existing steel monopole two sided 14 x 48 static billboard to digital?”  Billboard Insider asked Selective Structures Matt Schulze to comment and he said this: I’ve seen the costs to convert vary from $5,000 to $50,000.  It depends.  Is […]

Dynamic Outdoor Media Acquires Kassis Outdoor Advertising in Eastern New Mexico

Ty and Shanna Jones at Dynamic Outdoor are over 170 faces with the addition of an Eastern New Mexico billboard to their existing west Texas billboards and bus benches.  Here’s the press release. September 1st, 2022 Hobbs, NM – Dynamic Outdoor Media announced today the acquisition of all of Kassis […]