Author: billboardinsider

Rising Interest Rates and Your Out of Home Company

By Ken Altena, Partner, Billboard Loans LLC. Get ready for more interest rate increases this year, and possibly next, based on the Federal Reserve’s new median forecast, which signals another 1.25%  this year to  4.5%  and even more in 2023.  Borrowers are fearful this will not be the last of […]

Rate This Board by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Page Outdoor

Company:  Page Outdoor Advertising Markets:  Missouri Address:  1046 Osage Beach Rd, Osage Beach, Missouri Email: pagesignservices@gmail.com Phone:  573-280-2030 Page Outdoor operates a static billboard plant in Lake of the Ozarks, Cole County and I-70 in Saline County in Missouri.   The firm is owned by James Page.   [wpforms id=”9787″] Paid Advertisement

Day 2 of the IBOUSA Convention in 5 Quotes

Here are highlights of day two of the IBOUSA fall conference. Billboard Plant’s Mike Donaldson on managing leases Focus on strikes and home runs.  If you have a good lease extend it.  If you have a bad lease renegotiate or terminate. Blackbird Media’s Mark Peterson on the importance of out […]

10 Musts for a Billboard Easement

By Richard Hamlin and Marnie Christine Cody, Hamlin|Cody In the same way that a utility company has an easement to run cables or power lines across a private property, a company or individual can permit the construction and display of a billboard on a property. In the billboard industry, a […]

Learn4life Uses Out of Home to Increase Enrollment

  By Christine Sinanan, Regional Marketing Manager at Adams Outdoor Advertising The pandemic of 2020 has shown us first-hand how our worlds can be turned upside down at a moment’s notice. Millions of people had to adapt quickly to new ways of living, working, and learning. As we figured out […]

Company of the Day: Overall Murals

Company:  Overall Murals Market:  Nationwide Headquarters:  874 Kent Ave/Ground Floor, Brooklyn, New York, 11205 Phone: 718-783-0835 Email: info@overallmurals.com Overall murals specializes in large-scale, hand-painted murals in the following cities: New York Los Angeles San Francisco Chicago Boston Atlanta Austin Nashville Seattle The company was started by Dmitry Pankov and Angel Saemai in 2010. […]

DJ Jennings and John James on OutdoorLink’s Purchase of SignBird

On today’s Billboard Insider podcast we talk with DJ Jennings and John James about OutdoorLink’s recent purchase of SignBird. Here are the highlights. DJ Jennings on OutdoorLink’s history OutdoorLink was created by my father Dwight to service the billboard industry to help operators with the day to day pains they […]

Day 1 of the IBOUSA Conference in 6 Quotes

Here are six quotes summarizing Day 1 of the IBOUSA Fall Conference. Becky Smith on the IBOUSA’s growth: Our footprint at IBO is second only to Lamar…We are growing…264 companies…We’ve added 45 new companies this year. Chris Cowlbeck on why the IBO is focusing on the Speedway product to replace […]

LA Council Awards Transit/Shade Shelter Contract to Tranzito-Vector

By a vote 12-1 the Los Angeles City Council approved the award of a  transit shelter contract to Tranzito-Vector, LLC. to install 3,000 transit shelters and 450 shade shelters.  Billboard Insider has not seen the final contract but here’s a link to the April 28, 2022 draft contract between Tranzito-Vector, […]