Augmented Reality Billboard Lets You Pet a Cheetah

cheetah-425468_960_720If your next Australian vacation takes you through Canberra Airport you can check out a new state-of-the-art advertisement that will watch you while you are watching it.

The augmented reality screen invites people to pretend to pet a cheetah at the National Zoo & Aquarium, search for bettongs at Mulligans Flat Woodlands Sanctuary just outside Canberra, or spot a virtual whale on the Sapphire Coast off New South Wales.

Check out this video from the airport:

https://youtu.be/PuAr1G-a99c

 

While you are interacting with the display, sophisticated cameras provide detailed analytics to advertisers about those who interact with the screen, down to the detail of whether they are smiling or not.

The project was partly funded by the Federal Government’s Tourism Demand Driver Infrastructure Fund, which contributed $248,000 to the project.  The government funds were met dollar-for-dollar by Canberra Airport.

Amber Standley, who runs APositive, the Canberra technology company behind the installation, said each advertisement took her designers up to 12 weeks to create. “When it’s put up on a big screen it’s fully interactive, you can walk up and participate,” Ms Standley said. “It’s far more immersive then say a static advertisement or billboard.

Stephen Byron from Canberra Airport said the billboard would provide tourism operators with a unique way to advertise.  You can read more at ABC News.

 


Paid Advertisement

impact-otr-dallas-only-bb-insider

Print Friendly, PDF & Email

Comments are closed.