Earlier this week Andrea Messimer Henley, Director of New Business Development and Marketing at Circle Graphics, wrote about the importance of developing a personal brand to assist your OOH sales efforts. A reader asked the following question:
Do you have separate social media profiles for personal vs. business?Yes, I do have separate social media network channels Linkedin and Twitter that I personally manage for my Director position at Circle Graphics set up for just business. Those are the only two I use- The company uses other social channels and those are managed at a corporate level.
I also have personal social networks & toggle back and forth we keep them seperate from the business channels, my husband and I own, an Anytime fitness.
Here’s my “Value add” to you for asking a question-
I attended a conference recently and learned a cool idea from Gary Vaynerchuk who is the CEO of Vaynermedia. He encouraged people to set up their own individual business Facebook page. For instance if you’re a realtor and you want to display your personal listings separate from the brokerage firm or MLS, it’s quite affective. In our OOH world, we could display all of the individual campaigns that we worked on in the OOH advertising industry and our customer testimonials, which builds instant credibility- from there if you desired you could create custom ads to to market yourself to OOH prospects- As we know social and OOH work really well when used together.
The world is changing and as I said in the article 98% of it is just showing up. But we also have to work hard to find ways to stand out.
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Paid Advertisement
When talking to a billboard customer about setting up a Facebook page, encourage them to promote their website on it to “drive traffic” to the website, creating a “backlink” which, in turn, drives up the value of the website in search engines. Also, adding a Tab on the Facebook for “Notes” enables the client to create blog posts which, if keyword rich, will draw people to their Facebook page and hopefully to their website. If you, the billboard rep, are good at blogging or can get someone to make a blog of 250-500 words for you, (see http://www.FiveRR.com to get one made for $5), and you do it to help promote your customer’s business, the customer will see you as a true “consultant” and not just a billboard salesperson. Little things like these will go a long way to keep the client loyal and not distracted by some other business that offers services like that exclusively. I hope that helps.
Hi Gilbert-
Sound & solid advice.
I can’t thank you enough and-absolutely it is helpful I will apply. I feel very lucky to have you in my network and to take the time to share your expertise!
All the best
Andrea 🙂