Insider wants to make sure his readers know that this story was originally published on April 1, 2017.  APRIL FOOLS DAY. 

The ad agency Piddle has announced an opaque, paper-driven process for buying billboards.  Piddle’s chief creative officer Sven Opak said that the new system’s features include:

• massive amounts of paperwork

• multiple buying iterations

• no disclosure of fees

• the need to input the same data again and again for every proposal.

When told that the features sound like shortcomings Opak said:  “Paper can’t be hacked.  What’s a few dollars?  A rounding error.  You think our Madison Avenue address is cheap?   I need a job just like everyone else.”

Prior to joining Piddle, Opak designed automated telephone answering systems for large corporations.

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