Insider wrote about vehicle recognition billboards in July 2016 and April 2016.  We found a 1 minute video at the Lamar youtube page which describes exactly how the Lamar/Posterscope car recognition project works.

Insider’s take: This is a great example of why your company needs to set up a youtube page.  Sometimes a video is worth a thousand words.  Expect to see more tailored ads as beacons, camera technology and smart data advance.

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